The main assumption of this thesis is existence of traditional and modern values in the Chinese society. The author of this paper believes that this characteristic differentiates that market from other luxury markets and drives the way luxury is consumed. The study tries also proving that the perception of luxury and conspicuous consumption can be changed in time in the process of bigger internationalization of the country. The research focus is put primarily on psychology of luxury consumer in China and what stands behind their motivation of purchasing high-end products. / Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-16795 |
| Date | January 2012 |
| Creators | Krawczyk, Ewelina |
| Publisher | Högskolan i Borås, Institutionen Textilhögskolan, University of Borås/Swedish School of Textiles |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Magisteruppsats, ; 2012.13.7 |
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