Thesis (MBA)--Stellenbosch University, 2015. / ENGLISH ABSTACT: The global Christian industry has undergone a radical shift in the past decade. There are many
influences and forces active in the industry affecting church and there is evidence that the Christian
industry is in a decline phase.
This study analyses and assesses the strategic architecture of the Unite180 church. Even though
the church has been operating its ministry successfully since 2006 as a youth ministry, it has never
formalised its strategic architecture. The research study thus performed a thorough strategic
architecture assessment of the Unite180 church and concluded with a strategy map and Balanced
Scorecard to be utilised as practical tools to monitor the church’s achievements in terms of its
strategic initiatives.
The research question can be expressed as follow: What can be learnt from the current strategic
architecture of the Unite180 church and how can it be changed, improved and further developed to
ensure that the Unite180 church continues to create value sustainably?
The study focused on a qualitative approach and the literature review explored the field of business
model innovation and strategy.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/97327 |
| Date | 04 1900 |
| Creators | Grobler, David J. |
| Contributors | Burger, Johan, Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | xi, 57 pages |
| Rights | Stellenbosch University |
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