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Previous issue date: 2014-03-11 / This dissertation investigates the moral issues related to the circulation of humanitarian campaign KONY 2012 on the Internet, which was created by the organization Invisible Children (IC) in 2012. This campaign has asked people to request international authorities for military support to the Uganda s government so it can extinguish the actions of Joseph Kony, a leader of a movement responsible for the committal of many heinous crimes. This research is justified by the need to understand the cyber mediated communication and cultural phenomena, which put to the test modes of socialization and political organization, ethical standards and moral positions. Thus, this study is developed with observations and historical and sociological confrontations, seeking to understand the ambiguities and paradoxes of contemporary socialities. Based on methodological perspective indicated by R?diger (2011), this phenomenon is studied in two axes: movement and countermovement. The KONY 2012 movement consists in audiovisual productions and text comments that were important to the popularization of the cause. In its turn, the countermovement KONY 2012, in addition of severous audiovisual productions and text comments, also consists of actions that denied the campaign. To conduct the reflections about this subject, this study was guided by theoretical discussions about morals and morality in the postmodern world, based in Giddens (1991), Lipovestky (1994), Vattimo (1994) and Bauman (1997) perspectives. In this investigation, we realized that the movement and countermovement KONY 2012 showed that, despite the apparent unquestionability of the cause, the moral responsibility in the postmodern context remains complex and problematic. On the one hand, it records the possibility of free encounter with other worlds and ways; of the enjoyment of the free will, as an oscillatory experience between belonging and rootlessness in the society of generalized communication. On the other hand, the situation of morality in this context reveals the irresponsibility of subjects: the experimentation and the everyday spontaneous fruition, of the being and of the living on the basis of aesthetic sense, seem to be the best interests. Thus, we discuss that the said emancipatory technologies are not favorable when there is lack of awareness and moral responsibility. / A presente disserta??o busca investigar os aspectos morais relacionados ? veicula??o na Internet da campanha humanit?ria KONY 2012, criada pela organiza??o Invisible Children (IC) em 2012. Essa a??o prop?s que civis solicitassem ?s autoridades internacionais apoio militar ao governo de Uganda para que este conseguisse extinguir as a??es de Joseph Kony, um l?der de um movimento respons?vel pela consecu??o de diversos crimes hediondos. Esta pesquisa justifica-se pela necessidade de compreender os fen?menos comunicacionais e culturais cibermediados na atualidade, os quais t?m colocado ? prova modos de socializa??o e de organiza??o pol?tica, par?metros ?ticos e posicionamentos morais. Assim, o presente estudo ? desenvolvido com observa??es e confronta??es hist?ricas e sociol?gicas, procurando entender as ambival?ncias e paradoxos das socialidades contempor?neas. Com base na matriz metodol?gica indicada por R?diger (2011), o fen?meno em tela ? estudado em dois eixos: movimento e contramovimento. O movimento KONY 2012 trata-se de produ??es audiovisuais e coment?rios de texto que foram importantes para a populariza??o da causa. J? o contramovimento KONY 2012, al?m de produ??es audiovisuais e coment?rios de texto diversos, consiste tamb?m em a??es que questionaram a campanha, intencionando p?r em xeque as suas mensagens e objetivos. Para conduzir as reflex?es sobre o objeto, este estudo ? orientado pelas discuss?es sobre moral e moralidade no mundo p?s-moderno, tendo como principais refer?ncias Giddens (1991), Lipovestky (1994), Vattimo (1994) e Bauman (1997). Nesta investiga??o, percebeu-se que o movimento e o contramovimento KONY 2012 mostraram que, apesar da aparente inquestionabilidade da causa, a responsabilidade moral no contexto p?s-moderno continua sendo complexa e problem?tica. Por um lado, registra-se a possibilidade de livre encontro com outros mundos e modos; de usufruir do livre-arb?trio enquanto experi?ncia oscilat?ria entre perten?a e desenraizamento na dita sociedade da comunica??o generalizada. Por outro, a situa??o da moralidade nesse contexto revela a irresponsabilidade dos sujeitos: a experimenta??o e a frui??o cotidiana, espont?nea, do ser e o viver com base no sentido est?tico, parecem ser os interesses primordiais. Assim, discute-se que as ditas tecnologias emancipat?rias n?o s?o favor?veis quando h? car?ncia de consci?ncia e responsabilidade moral.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4562 |
| Date | 11 March 2014 |
| Creators | Pereira, Guilherme Mendes |
| Contributors | R?diger, Francisco Ricardo |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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