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Previous issue date: 2008-09-09 / The Corporate Social Responsibility started as a response to the consumers growing
demands in relation to the corporations role and their performance in the market. The
implementation of the Corporate Social Responsibility, allowed the company to go
beyond its work as an economical agent with the mission of producing wealth, and to
become itself a social agent, part of the society, which should also be accountable for
the other. Therefore, nowadays the company cannot just look for the obtaining of the
profit, but it should be aware to the obligations to its interaction with the society, such
as the environmental preservation, the creation and maintenance of jobs, the
contribution for the professional development, the quality of the goods and services,
among other activities not legally assumed, but important for the continuity of the
company as well. Thus, the Corporate Social Responsibility has been used by large
corporations in several sectors of the economy and, in addition of having an ethical and
committed performance, it is a great competitive advantage as well. / A Responsabilidade Social Corporativa surgiu como resposta ?s crescentes exig?ncias
dos consumidores em rela??o ?s organiza??es e sua atua??o no mercado. A implanta??o
da Responsabilidade Social Corporativa fez com que a empresa fosse al?m de um
agente econ?mico com a miss?o de produzir riqueza, tamb?m um agente social, um
componente da sociedade que tamb?m deve prestar contas aos demais. Portanto,
atualmente a empresa n?o pode apenas buscar a obten??o do lucro, deve tamb?m
atentar-se ?s obriga??es inerentes ao seu conv?vio com a sociedade, tais como a
preserva??o ambiental, a cria??o e manuten??o de empregos, a contribui??o para a
forma??o profissional, a qualidade dos bens e servi?os, entre outras atividades que n?o
est?o legalmente assumidas, mas que s?o important?ssimas para a continuidade da
empresa. A Responsabilidade Social Corporativa vem sendo utilizado por grandes
corpora??es nos mais diversos setores e demonstra ser al?m de atua??o ?tica e
comprometida, tamb?m uma grande vantagem competitiva.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/988 |
| Date | 09 September 2008 |
| Creators | Guedes, Antonio Carlos de Almeida |
| Contributors | Souza, Marcos Aguiar de |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Gest?o e Estrat?gia em Neg?cios, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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