本研究使用內容分析法，針對2011年至2015年四大直轄市—臺北市、臺中市、臺南市、高雄市所發行的市政刊物的雜誌風格包含封面標題、圖片及色彩，以及封面故事的系列文章進行分析後，研究結論發現如下：
一、不同城市在雜誌風格的呈現上具有高度的相似性，僅在標題訴求及封面整體明度表現有明顯差異。
二、不同年代所呈現的雜誌風格具有統一性，僅封面整體色彩溫度隨著時間不同而略有變化。
三、改版對於雜誌風格影響不大，僅封面整體彩度及封面整體色彩溫度有大幅度的改變。
四、不同城市所呈現出的城市形象相近。 / In this study, by analyzing the content of city magazines: “Taipei Pictorial”, “Good Living @Taichung”, ”Live Leisurely in Tainan” and “KH Style” published by Taipei City, Taichung City, Tainan City and Kaohsiung City during 2011 to 2015. Studying this case by analysis their cover stories, headline, photo and color express, and the cover story.
The results of the study concluded as follows:
1. High similarities showed on the style of magazines in different cities, the differences showed on the headline approach and cover appearance.
2. The style of magazines is in a similar way, only the cover appearance differs by years.
3. Some magazine had new edition during this study period; however, there is no influence showed on the style of the magazine, only on the appearance of cover photo.
4. Many similarities are found in individual magazines of cities.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0999410081 |
| Creators | 朱瑞鈴, Chu, Jui-Ling |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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