This thesis is devoted to marketing and fundraising in the non-profit sector. The aim is to analyze the application of marketing and fundraising in selected civil association in 2010. The theoretical part describes the marketing and fundraising in the non-profit organizations. The practical part is given the existing marketing activity and analyze multi-source funding of specific civil association, and some steps are recommended for effective activity of associations and alternative ways of obtaining financial resources.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136781 |
| Date | January 2012 |
| Creators | JANKOVSKÁ, Lenka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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