The purpose of this analysis is to investigate how communication can convey its messages inorder to convince. Climate change is a multi-faceted problem with unique challenges, onekey challenge being the disconnect of opinions between the public, scientists and the politicalsphere. One part of this challenge is effectively communicating the scientific consensus to thepublic. To better understand how visual rhetoric can be deployed in climate changecommunication this essay analyzes a WWF campaign from 2010, which consists of 6 images.The theoretical basis for this analysis is primarily visual rhetoric but also includes theoriesfrom comics and sequential storytelling due to the nature of the images being analyzed.Through its analysis this essay concludes that visual rhetoric is an important and powerfultool for graphic designers amongst others that can be used to reframe and include the viewerin the meaning making process to persuade them, which is especially important in thequestion of climate change.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-53029 |
| Date | January 2022 |
| Creators | Svensson Niklasson, Isak |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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