M. Tech. Business Administration / The aim of this study was to determine the most important factors that influence the adoption of fashion clothing amongst the Generation-Y consumers living in Ga-Rankuwa and how that influences broader societal trends in the retail market. The purpose of this study is to assist marketers and retailers to sustain their businesses by examining the relationship between fashion involvement, fashion innovativeness, fashion opinion leadership and fashion adoption, based on this group’s perception.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001918 |
| Date | January 2015 |
| Creators | Padi, Guilty Elizabeth. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
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