The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and apparel manufacturers from the viewpoint of the retailer, determine if there was a relationship between select retailer variables and the quality of service that retailers perceived apparel manufacturers were giving, determine whether some merchandise classifications were perceived by retailers to be greater problem areas than other merchandise classifications, to determine factors contributing to the enhancement of perceived conflict within apparel marketing channels, and to suggest remedies that would improve apparel channel relationships. The report concluded with the presentation of an apparel retailer expectation model and suggestions for additional research.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc330683 |
| Date | 08 1900 |
| Creators | Beisel, John L. |
| Contributors | Starling, Jack, Littlefield, C. L. (Cleatice Louis), Dorse, Alvin C. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | xx, 333 leaves : ill., Text |
| Coverage | United States - Texas |
| Rights | Public, Beisel, John L., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
Page generated in 0.0034 seconds