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Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward ManufacturersBeisel, John L. 08 1900 (has links)
The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and apparel manufacturers from the viewpoint of the retailer, determine if there was a relationship between select retailer variables and the quality of service that retailers perceived apparel manufacturers were giving, determine whether some merchandise classifications were perceived by retailers to be greater problem areas than other merchandise classifications, to determine factors contributing to the enhancement of perceived conflict within apparel marketing channels, and to suggest remedies that would improve apparel channel relationships. The report concluded with the presentation of an apparel retailer expectation model and suggestions for additional research.
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Are the Dress Manufacturers of Dallas, Texas, Meeting the Needs of the Tall Women?Hannah, Clementena Parker 08 1900 (has links)
The purpose of the present study is to determine what per cent of dresses manufactured by Dallas dress manufacturers is produced to meet the needs of tall women.
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Selected Clothing Buying Practices of High School Girls in Carrollton, TexasCook, Tanya Cantrell 12 1900 (has links)
The purpose of the study was to explore specific buying practices of teenage girls and to determine the influence of age and employment on shopping patterns. The buying practices investigated included use of credit, apparel purchase price, purchasing of reduced merchandise, brand name preferences, utilization of store personnel and stores patronized.
The data were collected by questionnaires administered to 205 high school girls in grades 9 through 12 enrolled in the two public high schools in Carrollton, Texas. Chi square tests of independence were computed along with descriptive statistics. Buying patterns of Carrollton teenagers were found to be similar to girls in other areas of the United States. A positive correlation was found between shopping patterns and student age and employment.
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Clothing Preferences of Large-Size Women Who Shop in Large-Size Specialty Stores in the North Dallas AreaMeriwether, Judith 05 1900 (has links)
This study investigated the clothing preferences of large-size women who shopped in selected large-size specialty stores in North Dallas. Questions were asked regarding the respondents' age, employment, income, dress size and degree of fashion-consciousness. Also investigated were preferences regarding apparel and shopping sources.
A questionnaire was used to obtain the desired information. Based on the data obtained, it was found that large-size women have certain preferences concerning the clothing they purchase and the sources they shop.
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