Thesis (M.A.)--Kent State University, 2009. / Title from PDF t.p. (viewed Mar. 26, 2010). Advisor: Koon-Hwee Kan. Keywords: Visual culture; advertisements; Taiwanese; elementary school students. Includes bibliographical references (p. 173-181).

Thesis (M.S.)--University of Wisconsin--Madison, 1971. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

No description available.

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Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Neal Burns. Vita. Includes bibliographical references.

No description available.

To determine the influence of television commercials about toys and cereals on young children, forty-four children, ranging in age from four to seven years, were interviewed. The mothers of these children completed a questionnaire about their children's television viewing habits. The hypotheses examined the following areas: children's demands for advertised products, children's preferences and dislikes for commercials, the extent of parental yielding to children's requests, and parental discussion of television commercials. The data were analyzed by computing percentages, and it revealed several trends. The more television children watched, the more they demanded advertised products. Parents' discussion of television advertisements affected the extent of parental yielding and the extent of children's demand for advertised products. This study supports findings reported in the related literature that television commercials affect young children's behavior.

Konkurrensen är idag hård inom modebranschen. Flera stora aktörer slåss om kunderna och ett brett utbud, snabba leveranser och att effektivt möta efterfrågan är av stor vikt. Utveckling och globalisering har lett till att privatpersoner snabbt och enkelt kan leta fram information själva. Konsumenterna kan jämföra priser, utbud och annat hemma på internet. Människor väljer idag kläder inte bara utifrån funktion och kvalitet utan utifrån intressen, livsstil och andra faktorer. Konsumenter syn på olika varumärken påverkas inte bara av företagen själva utan också av andra företeelser. Bloggar, sajter som pricerunner och andra mellanmänskliga aktiviteter är exempel på faktorer som företagen inte kan kontrollera. I vår studie undersöker vi unga kvinnliga konsumenters attityder för att se vad det leder till för slags köpbeteende. Frågor vi arbetar med är till exempel vilka variabler kunder prioriterar vid ett klädinköp. För respektive företag är det viktigt att känna sin målgrupp väl och veta vad de har för önskemål och behov. Vi undersöker vad kunderna prioriterar och om det handlar om t.ex. pris, kvalitet eller tillverkningsförhållanden. Är det bara ett bra pris och kvalitet som prioriteras när kunden väljer vad som ska köpas eller spelar andra saker in? Vi inriktar oss på en del av Gina Tricots målgrupp, unga tjejer mellan 14-24.Vårt syfte med studien är att undersöka, beskriva och analysera vilka viktiga delar som ingår i processen mellan Gina Tricot och deras kunder för att åstadkomma positiv respons?För att kunna svara på problemet väljer vi att ansluta två delproblem. •Vilka viktiga delar i erbjudandet uppfattar konsumenterna som särskilt intressanta?•Vilka delar i marknadsmixen fokuserar Gina Tricot på i första hand?Genom att samla fakta och utföra marknadsundersökningar kan vårt problem besvaras. Vår undersökning påvisar att de två faktorerna unga kvinnliga kunder prioriterar högst vid klädinköp är plaggets kvalitet och ett rimligt pris. I den valda gruppen förknippar många Gina Tricot och företagets koncept med ”billigt”, ”ungt” och ”snabbt mode”. Många tycker att företaget är snabba på att hänga med i trender. Gina Tricot uppger att deras fokus på ligger på pris, kvalitet och passform. Företagets marknadsföring är inriktad på igenkänning. De svart-vita reklamerna med en leende tjej är välkända. Majoriteten av våra respondenter uppger att det sett reklamen från Gina Tricot på bl.a. tv, tidningar och reklampelare. / <p>The competition today is fierce in the fashion business. Several large players are fighting to attract customers and a wide range, quick deliveries and ability to effectively meet the demand is of great importance. Progress and globalization has made it easy for individuals to find information. Consumers can compare prices, ranges and other things at home at the Internet. Nowadays people do not only pick garments because of their function or quality but because they symbolize a certain interest, life style and other factors. A costumer’s view of different brands is not always affected by the company but also by other phenomena. Blogs, sites like pricerunner and other interaction is examples of such things the companies cannot control. In our study we investigate young female consumers’ attitudes to see what kind of buyer’s behavior it leads to. Questions we work with are for example what kind of factors costumers favors when she’s purchasing clothing. It’s important for companies to know their target group well and to know their wishes and needs. We explore the priorities of consumers and if they are for example a reasonable price, good quality and fit or how the garments have been manufactured. We focus our study on one segment in Gina Tricots target group, young girls between 14-24 years.Our intention is to investigate, describe and analyze which important elements are included in the process between Gina Tricot and their customers to achieve a positive response? To be able to do this we choose to connect two further questions.•Which important elements does the consumers find particularly interesting?•What parts in the marketing mix does Gina Tricot focus on primarily?By collecting information and implement a market survey are we able to answer our questions. Our study shows that the two factors young female customers’ favors the most is the garments quality and a reasonable price. In our chosen segment many respondents’ associates Gina Tricot and their concept with expressions like “cheap”, “young” and “fast fashion”. A lot of the respondents think that the Company quickly responds to new trends. Gina Tricot states that their main focus is on price, quality and fit. The Company’s marketing strategy is based on recognition. The black and white commercials with a smiling girl are well known. The majority of our respondents state that they have seen the Gina Tricot commercial on for instance television and in newspapers.</p><p>Program: Butikschefsutbildningen</p>

Thesis (Ph. D.)--University of Missouri-Columbia, 1999. / Typescript. Vita. Includes bibliographical references (leaves 255-270). Also available on the Internet.

This study critically examined how three Canadian ski resorts markets to the Nexus Generation (population cohort aged 18 to 35 years) by evaluating the marketing practices of three leading ski resorts owned by a major resort development company located in Canada. The research objectives were to critically review the resorts' marketing methods for profiling and targeting the Nexus Generation, and evaluate the effectiveness of these methods based on established theory in generational marketing. The study followed a case study approach and a qualitative research methodology. Marketing Directors from the three ski resorts were recruited into the study and interviewed using semi-structured interview methods. Interviews were conducted on-site at the respective resorts in order to provide a more natural environment for the participants and to facilitate field observations and collection of marketing plans and materials. Data analysis focused on the resorts' profiles and amenities, their target consumer groups, and their marketing approaches, including any use of generational marketing methods, and any targeting of Nexus. The results indicate that the ski resorts' application of generational marketing as a marketing strategy and their perceptions of Nexus as a market segment correlated well with theories of generational marketing and the Nexus generation. The Nexus generation was not identified as a specific target market, however, it overlapped many of the target groups outlined by the ski resorts. Although not marketed to directly, Nexus was identified as an important group and in particular their vitality and youth were valued as a desirable quality to have associated with the resort. Generational marketing was used by each of the resorts to varying degrees, however, further steps could be taken in this area such as determining major world and life experiences that have affected the attitudes of skiing consumers, including their perceptions of critical ski resort amenities and services, and their attitudes towards money and consumerism more generally. The analysis contributed to the literature by providing a concrete case study that critically evaluated generational marketing approaches at three Canadian ski resorts, and points the way for further use of generational marketing methods in the ski industry.