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The effects of television advertising on children: research report.January 1979 (has links)
by Lee Pui-sang [and] Leung Lai-cheung. / Abstract also in Chinese. / Thesis (MBA)--Chinese University of Hong Kong. / Bibliography: l. 77-78.
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The relationship between cognitive structure and advertising placement : an experiment /Macklin, M. Carole. January 1981 (has links)
Thesis (Ph. D.)--Ohio State University, 1981. / Includes vita. Includes bibliographical references (leaves 163-170). Available online via OhioLINK's ETD Center.
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A content analysis of food advertisements during children's TV programming /Hurt, Jillian, January 2009 (has links) (PDF)
Thesis (M.S.)--Eastern Illinois University, 2009. / Includes bibliographical references (leaves 51-56).
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Evaluation of smoking prevention television advertisements by middle school youth effects of gender, ethnicity, and grade level /Bongiorno, Anne Elizabeth Watson. January 2003 (has links)
Thesis (Ph. D.)--Duquesne University, 2003. / Title from document title page. Abstract included in electronic submission form. Includes bibliographical references (p. 170-179) and abstract.
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Children's psychological responses to television food advertising /Mair, Alison Unknown Date (has links)
Thesis (MPsych(Clin))--University of South Australia, 2000
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The impact of television food commercials on young children /Burns, Timothy Matthew January 1978 (has links)
No description available.
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The relationship of Saturday morning television commercials viewed and the food consumption of third gradersRoark, Beth A. January 1989 (has links)
The relationship of Saturday morning television food commercials viewed and the food consumption of third graders in the Franklin County Community School Corporation in Franklin County, Indiana, was investigated. Such information should help parents, dietitians, and teachers educate children, ultimately producing a healthier population. The results of this study could possibly assist the federal agencies revise guidelines to help protect the children.The independent variable measured was food commercials viewed on Saturday morning; the dependent variable was food consumed. The instrument was designed, pilot-tested, and administered by the researcher with subjects’ identities remaining anonymous.Following data collection, the relationship between the variables was tested using phi coefficient. The phi value of .470 was considered to be significant beyond the .05 level to .00000 level. It was concluded that foods viewed on television are significantly correlated with foods consumed. / Department of Home Economics
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The relationship between cognitive structure and advertising placement : an experiment /Macklin, M. Carole January 1981 (has links)
No description available.
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The Content of Children's Toy and Food Commercials: Another Look.Ray, Dennis G. 01 January 1985 (has links) (PDF)
No description available.
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An analysis of the behavioral consequences of TV commercials : their effect upon children's snack selection.Albert, Viviane G. January 1982 (has links)
No description available.
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