The Swedish banking industry is facing major competition from Financial Technology(FinTech) firms. FinTech firms are leading in the adoption of leading tools and technologies to offer aunique and innovative solution to customers. On the other hand, major Swedish banks are facingchallenges when it comes to the adoption of modern technologies. Cloud computing emerged as a coretechnology that most Swedish banks adopted to compete in the market by offering innovation solutions.However, the adoption of cloud computing presents complex challenges. This study investigates thechallenges faced by the Swedish banking sector in adopting cloud computing solutions and explores thedigital business strategies implemented to address these challenges. This study aims to investigate and analyze the strategies implemented by Swedish banks toovercome challenges associated with the adoption of cloud computing technologies. By examiningfactors influencing cloud adoption, including technological, organizational, and environmental aspects,the study seeks to provide insights into digital business strategies within the Swedish banking sector. The study employed a combination of questionnaires and interviews to collect the data,utilizing a mixed-methods approach that encompasses both quantitative and qualitative analyses. Thequantitative analysis was conducted using the Fuzzy Delphi Method (FDM), which quantifies expertopinions on cloud adoption challenges. The qualitative analysis was performed using thematic analysis,which explores the digital business strategies employed by banks to address technological,organizational, and environmental challenges. The findings indicate a consensus among Swedish banking experts on key cloudadoption challenges. Thematic analysis uncovers a diverse range of strategies tailored to addresstechnological, organizational, and environmental challenges, highlighting the complexity of digitaltransformation in the Swedish banking sector. The study concludes that Swedish banks face major challenges in cloud adoption,emphasizing the necessity for a robust digital business strategy to successfully overcome these obstacles.Diverse strategic approaches are observed, tailored to each bank's specific context and needs, indicatingthat there is no single strategy that universally applies to all.Recommendations for future research: To address the limitations of this study and enhance itsfindings, future research should focus on extending the timeframe and enlarging the sample size.Incorporating insights from external experts, including C-level executives, and diversifying the sampleby including a broader range of banks would provide deeper insights into cloud adoption challenges anddigital business strategies within the banking sector.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:bth-26386 |
| Date | January 2024 |
| Creators | Shami, Yasir Imtiaz |
| Publisher | Blekinge Tekniska Högskola, Institutionen för industriell ekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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