This diploma thesis will show how mutual cooperation of small and medium businesses in a tourism cluster can increase promotion and revenue in the tourism industry. Theoretical part of this study presents definitions, characteristics and typology of clusters. Later on, the theoretical part describes practices in the mapping of clusters and a cluster's lifecycle. The last chapters will summarize the benefits of clusters to its stakeholders and means of financing and program support via EU grants. Practical part is focused on the strategy of a tourism cluster in the Central Bohemian region of the Czech Republic. This strategy also includes useful examples of how the cluster members can actively and effectively participate in managing mutual activities and projects. Operations, organizational structure, finance and support are also topics that are going to be discussed in this study.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113489 |
| Date | January 2011 |
| Creators | Pekárová, Dominika |
| Contributors | Hartman, Ladislav, Antušák, Emil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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