This paper seeks to present a discussion analysis of how acculturation among Hispanics
has done more than just produce a shift in the culture and language of the current and
rising generation, it has also changed the language choices within advertising. The focus
will be on the discussion of how code switching in the form of “Spanglish” has affected
the Hispanic consumer group in relation to advertising and marketing. A case example
analysis of relevant Coca-Cola Company print ads is presented. / text
| Identifer | oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/19984 |
| Date | 23 April 2013 |
| Creators | Esquivel, Karla Michelle |
| Source Sets | University of Texas |
| Language | en_US |
| Detected Language | English |
| Format | application/pdf |
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