A Study on The Influence of Visual Electronic Word of Mouth (VeWOM) On Consumer Travel Intention: A Mental Imagery Processing Perspective from A Developing Markets Context

Description

The full text will be available at the end of the embargo: 15th Dec 2026

Links & Downloads

1. http://hdl.handle.net/10454/19710

Tags

Tourism industry

Visual reviews

Visual Electronic Word of Mouth (VeWOM)

Mental imagery processing

Dual coding

Structural equation modelling

Electronic Word of Mouth (eWOM)

Cognitive theory of multimedia learning

Zambia

Additional Fields

Identifer	oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/19710
Date	January 2022
Creators	Zimba, Chitivwa
Contributors	Trivedi, Rohit, Ismagilova, Elvira
Publisher	University of Bradford, Faculty of Management, Law and Social Sciences
Source Sets	Bradford Scholars
Language	English
Detected Language	English
Type	Thesis, doctoral, PhD
Rights	<a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>.