新產品開發向來是企業維持成長之重要條件，特別在現今全球化及網際網路快速發展衝擊下，即使是跨國企業也難以個別力量即時、快速回應瞬息萬變的顧客需求、市場結構及技術競爭等挑戰；近年來企業紛紛透過協同開發模式，將部分、甚至全部的設計、研發、製造、運籌等功能委外，以求縮短開發時間、降低成本、甚至提高品質、提升競爭力，使企業得以不斷多樣化且快速在市場上推出新商品、新服務行銷全球；因此，協同開發已成為現今企業經營發展之重要議題，唯有透過即時、有效的協同運作，企業才能快速整合產品生命週期各階段的資源分配、組織變動及資訊溝通等作業，以創造協作網絡成員間最大利益。 / New Product Development has always been critical for company growth, facing the impact of mega speed from globalization and technology, even multinational enterprises could hardly respond to the intimidating challenge of various customer needs, market change and new technology competition individually. For the past decades, enterprises have been pushing forward outsourcing either partially or completely their design, R&D , logistics and many else to shorten lead time, to even make out better cost down and quality assurance that leads to stronger competitiveness in a way that the enterprises would be able to accelerate various new product launch and also fulfill the needs of global customer service.
Collaborative product development is the key to activate all this and has been an important issue in modern business management. Through only instantly, effectively collaborative cooperation could enable enterprises to generate the maximum benefits via fast integration of resources allocation, organization transformation and information exchange from each stage of product life cycle.
The existing research references referring to collaborative development are mostly generic evaluation, specific industry or detail case studies are rarely presented, especially the consumer health care industry that has been fast growing through recent years. This research reviews the new product development and commercialization process of 3M Consumer Health Care products in 2008. Through reference researches, stack holder interviewing and detailed information analysis, it points out key success factors of this collaborative development from the case study, and also uses it to review and discuss how it would affect in each stage of the new product commercialization with perspectives from both internal and external angles, and mostly to bring out the advice of new product collaborative development for consumer health care with best optimization of better effectiveness, quick-respond vendor collaboration and shorten lead time as a reference for industry.
Keywords: Consumer Health care, Collaborative development, New Product commercialization.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0099355053 |
| Creators | 李建璁, Lee, Jian Cong |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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