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Previous issue date: 2015-02-27 / O trabalho ora apresentado busca fazer uma an?lise da din?mica s?cio-espacial das
redes associativistas de supermercados e sua import?ncia na redefini??o dos pap?is
urbanos de pequenas cidades norte-rio-grandenses. O enfoque te?rico prioriza o
com?rcio como um elemento constituinte da cidade cuja compreens?o, permitiu a
apreens?o das novas din?micas s?cio-espaciais de pequenas cidades em face do
processo de globaliza??o e que ensejou transforma??es no ?mbito de suas formas
comerciais. Outro fator importante na constru??o do trabalho foi ? contextualiza??o
das mudan?as no sistema de produ??o capitalista com o advento da produ??o
flex?vel e das determina??es do processo de globaliza??o econ?mica que
propiciaram novas formas de organiza??o do com?rcio. A an?lise emp?rica da
pesquisa contempla duas redes associativistas de supermercados, a ?Rede 10? e a
?Rede Serid??, que congregam elementos basilares para a compreens?o da g?nese
e evolu??o desse novo modelo organizacional do com?rcio em pequenas cidades do
Estado, assim como permitiu compreender as principais mudan?as ocorridas neste
segmento da atividade comercial. Como metodologia utilizou-se levantamento
bibliogr?fico em livros e peri?dicos, levantamento de dados secund?rios coletados
principalmente junto ao SEBRAE e a ABRAS e ainda foi encaminhada uma pesquisa
de campo onde foram realizadas entrevistas junto aos gestores de redes
associativistas de supermercados, propriet?rios de estabelecimentos associados e
com os consumidores das redes pesquisadas. Por fim, conclui-se que a forma??o e
expans?o das redes associativistas de supermercados no contexto de pequenas
cidades potiguares constitui-se essencialmente em uma alternativa de sobreviv?ncia
do pequeno com?rcio tradicional, que partilhando dos princ?pios associativistas
ainda que de forma pouco r?gida, conseguem n?o apenas permanecer no mercado,
mas se impor enquanto um novo agente no processo de reprodu??o do capital.
Deste modo, as redes associativistas de supermercados, na busca de novos
espa?os, em especial no ?mbito de pequenas cidades acabam promovendo uma
nova din?mica nestas cidades propiciando diferentes fluxos e interconex?es com os
diferentes lugares, atribuindo novos conte?dos e papeis urbanos. Ao assumir n?o
somente a condi??o de lugar do viver, mas tamb?m o lugar de reproduzir o capital,
as pequenas cidades oferecem a sua popula??o melhores condi??es de realiza??o
de compras, evitando assim os deslocamentos obrigat?rios da popula??o para
outros centros urbanos com o objetivo de satisfazer as suas necessidades de
consumo. / The work presented here aims to make an analysis of the socio-spatial dynamics of
associative supermarket chains and their importance in redefining the roles of small
urban North Rio Grande cities. The theoretical approach gives priority to business as
a city constituent whose understanding allows us to seize the new socio-spatial
dynamics of small towns in the face of globalization and which caused changes in the
scope of its commercial forms. In this sense, we understand that trade, as an
essentially urban activity has a very specific characteristic, with respect to its ability to
transform the content and meaning of places. Another important factor in the
construction work was the context of changes in the capitalist production system with
the advent of flexible production and the determinations of the economic globalization
process that brought new ways of organizing trade. The empirical analysis of the
research includes two associative supermarket chains, the ?Rede 10? and the ?Rede
Serid??, bringing together basic elements for understanding the genesis and
evolution of this new organizational model of trade in small towns of the state, as well
as allowed -In understand the main changes in this segment of commercial activity.
The methodology we used literature in books and periodicals, collected mainly
secondary data collection with the SEBRAE and the ABRAS and was still a field
research where interviews were conducted forwarded along to the associative
network managers to supermarkets, owners of associated facilities and with
consumers of the surveyed networks .Finally, we conclude that the formation and
expansion of associative supermarket chains in the context of small cities potiguares
is essentially in a survival alternative traditional small traders, that sharing the
associative principles albeit somewhat rigidly guided by the training cooperation
networks can not only stay in the market , but to impose as a new agent in the capital
of the reproduction process. Thus, the associative supermarket chains in the search
for new spaces, particularly within small towns end up promoting new momentum in
these cities providing different flows and interconnections with different places, giving
new content and urban roles. By taking not only the condition of the place of living,
but also the place to reproduce the capital, small towns offer their population better
able to make purchases, thus avoiding the mandatory population shifts to other urban
centers in order to meet their consumption needs.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/20166 |
| Date | 27 February 2015 |
| Creators | Pessoa, Jomara Dantas |
| Contributors | 09811516472, http://lattes.cnpq.br/3188665123953039, Morais, Ione Rodrigues Diniz, 45548897420, http://lattes.cnpq.br/9233980341514642, Pintaudi, Silvana Maria, 01773116819, http://lattes.cnpq.br/4077627276866507, Gomes, Rita de C?ssia da Concei??o |
| Publisher | Universidade Federal do Rio Grande do Norte, PROGRAMA DE P?S-GRADUA??O EM GEOGRAFIA, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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