This study examined how proenvironmental messages contained within entertainment programming impacted an individual's environmental attitude accessibility, descriptive and injunctive norm accessibility, behavioral intent, and behavior. Participants filled out a questionnaire about their environmental attitudes at least a week in advance of the experiment. When participants came to the computer lab they were exposed to one of four television show clips (For Rent with proenvironmental messages, For Rent without proenvironmental messages, Design on a Dime with proenvironmental messages, or Design on a Dime without proenvironmental messages) and completed the latency response time questionnaire. Relative to those who watched the shows without proenvironmental messages, those that watched the shows with proenvironmental messages had more positive attitudes toward proenvironmental behaviors. Further, accessibility of positive injunctive norms predicted both behavioral intent (r = -.372, p = .01) and behavior (r = -.308, p = .028). / A Thesis Submitted to the School of Communication in Partial Fulfillment of the
Requirements for the Degree of Master of Arts. / Summer Semester, 2010. / June 16, 2010. / Entertainment, Attitudes, Education, Norms, Accessibility, Environment / Includes bibliographical references. / Laura Arpan, Professor Directing Thesis; Arthur Raney, Committee Member; Andrew Opel, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_175823 |
| Contributors | Toole, Jennifer (authoraut), Arpan, Laura (professor directing thesis), Raney, Arthur (committee member), Opel, Andrew (committee member), School of Communication (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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