This study examines the effects of fear appeal advertising on attitude and behavioral intention. It contributes new information to the theoretical literature pertaining to fear appeals in general and specifically to the use of fear appeals in bioterrorism related communications. High fear appeals did generate stronger tension levels than low fear appeals. Energy levels were not stronger for those receiving the high fear appeal. Attitude towards the advertisement and vaccination intention also were not stronger for those receiving the high fear appeal. Insights are provided as to why this occurred. / A Thesis Submitted to the Department of Communication in Partial Fulfillment of the Requirements for the Degree of Master of Science. / Summer Semester, 2004. / April 30, 2004. / Fear Appeal, Activation Checklist, Smallpox / Includes bibliographical references. / Kartik Pashupati, Professor Directing Thesis; Jay Rayburn, Committee Member; Laura Arpan, Committee Member; Steven McClung, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_180301 |
| Contributors | Morris, Angela S. (authoraut), Pashupati, Kartik (professor directing thesis), Rayburn, Jay (committee member), Arpan, Laura (committee member), McClung, Steven (committee member), School of Communication (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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