This study investigated the relationship between Chinese young adults' usage of micro-blog and their cultural values. Data was collected from a group-administered survey, which was constituted by 484 students aged from 17 to 30 in variety majors in five colleges in Beijing. Results answered two research questions, indicating that there is a strong relationship between traditional cultural values' changes in Chinese young adults and micro-blog usage. The results also indicated that the more Chinese young adults engaged in micro-blog usage, the more likely they would show distinctive features in both Eastern and Western cultural values. In other words, highly active Chinese micro-blog users have crossed the Eastern and Western cultural boundaries and are developing bicultural identity due to globalization in media environment.
| Identifer | oai:union.ndltd.org:pacific.edu/oai:scholarlycommons.pacific.edu:uop_etds-1208 |
| Date | 01 January 2013 |
| Creators | Wang, Yajiao |
| Publisher | Scholarly Commons |
| Source Sets | University of the Pacific |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | University of the Pacific Theses and Dissertations |
| Rights | http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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