As we enter into a high energy consumption era, people start taking notice of a simple electronic device called Light Emitting Diode (LED). A continuous rise of crude oil price in global markets and the proposal of WEEE and RoHS by European Union, ¡§energy efficient¡¨ and ¡§environmental friendly¡¨ are becoming more and more important, which leads to the attention of LED. It¡¦s one of the so called ¡§green¡¨ light emitting sources and will be the market¡¦s mainstream in near future. Therefore, LED will become another star product after the measurement of the IC and TFT-LCD industries.
Taiwan has been developing LED for over 30 years and has developed a well rounded market structure. Facing huge demand by application such as computer monitor backlight, car lighting, and daily lighting appliance, Taiwanese LED supplier already responded by adjusting their market strategy and increasing their product quality. Many companies began to involve the upstream epitaxial techniques and products. How to survive through well-down strategy development is a key for these upstream suppliers.
The purpose of this study is to understand how a new company to build competitive advantage through the case study of the U company. When the U company was found, it uses a different production mode to overcome many problems from traditional production modes. The U company¡¦s strategies lets it could develop fast, provide stable quality products, and manufacture with lost cost. Through this case study, this study wants to shed some light to other people who have interests in the LED industry.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727109-154756 |
| Date | 27 July 2009 |
| Creators | Chao, Hsiao-Ming |
| Contributors | Dr. Cher-Min Fong, Dr. Jen-Jsung Huang, Dr.Hsien-tang Tsai, Dr . Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727109-154756 |
| Rights | not_available, Copyright information available at source archive |
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