Competitive advantage (CA) is an intuitively evident concept which has been widely used in theoretical research in strategy. But CA's diffuse image and its dynamic nature make it a difficult concept to apply. The purpose of this study was to develop a comprehensive (or macro) CA construct capable of being applied in an empirical manner across a broad spectrum of business situations. This objective required both an adequate grounding of the CA concept within its nomological- net of theories and a new operationalization approach.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc332834 |
| Date | 05 1900 |
| Creators | Yates, George C. (George Cochrane) |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | vi, 152 leaves : ill., Text |
| Rights | Public, Yates, George C. (George Cochrane), Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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