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Previous issue date: 2014-04-25 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A compra impulsiva vem sendo estudada desde a d?cada de 1950, e ao longo desse tempo, tanto os esfor?os para explic?-la quanto o seu pr?prio conceito sofreram significativas evolu??es. Entretanto, ainda existem diversas lacunas que necessitam ser preenchidas, sobretudo no que se refere aos seus antecedentes, especialmente no ambiente do turismo virtual. Nesse contexto, com a emerg?ncia do com?rcio eletr?nico, surgem no mercado os sites de compras coletivas, onde a sua l?gica de funcionamento reside essencialmente em gerar a compra impulsiva. ? luz desse cen?rio, esse novo ambiente de e-commerce tem se voltado para o segmento tur?stico, gerando mudan?as na cadeia produtiva de distribui??o desse setor e no comportamento do consumidor. Nesse sentido, o presente estudo objetiva analisar os fatores que afetam a compra por impulso de cupons de hospedagem em sites de compras coletivas. A pesquisa foi caracterizada como explorat?rio-descritiva, com abordagem quantitativa e a coleta de dados foi aplicada junto aos turistas nas salas de embarque do Aeroporto Internacional Augusto Severo. A composi??o amostral totalizou 220 question?rios v?lidos, atrav?s da aplica??o de um question?rio estruturado, com perguntas fechadas. A estrat?gia de an?lise foi a regress?o linear m?ltipla, operacionalizada atrav?s do software SPSS?. Os principais resultados demonstram que a dimens?o cognitiva exerce forte influ?ncia na impulsividade do turista, e em segundo plano os componentes afetivos. Por outro lado, os constructos ?circula??o? e ?ambiente? n?o exerceram uma indicaram uma rela??o forte com a impulsividade, apesar da not?ria influ?ncia no poder explicativo no modelo final. / The impulse buying has been studied since the 1950s, and during that time, both efforts to explain its own concept underwent significant changes. However, there are still several gaps that need to be fulfilled, especially in respect to a model of antecedents and consequences, particularly in the tourism virtual environment. In this context, the emergence of electronic commerce come on the market of collective shopping sites, where your logic of functioning resides mainly in generating impulsive buying. In light of this scenario, this new environment of e-commerce has focused on the tourism sector, generating changes in the supply chain distribution of this industry and consumer behavior. In this sense, this study aims to analyze Accordingly, this study aims to analyze the factors that affect impulse buying of hosting coupons on group buying sites. The research was characterized as exploratory-descriptive, with quantitative approach to data collection was used among tourists in the departure lounges of the Augusto Severo International Airport. The sample composition reached 220 valid questionnaires, through the application of a structured questionnaire with closed questions. The strategy of analysis was the multiple linear regression, operationalized through software SPSS?. The main results showed that the cognitive dimension has a strong influence on impulsivity tourist, and in the background the affective components. Moreover, the constructs "in-store browsing" and " environment? not exerted indicated a strong relationship with impulsivity, despite the widespread influence on the explanatory power in the final model.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/22018 |
| Date | 25 April 2014 |
| Creators | Sena J?nior, Ot?vio Bezerra de |
| Contributors | 39884490163, Mendes Filho, Luiz Augusto Machado, 50367811472, Marques Junior, S?rgio, 12345018801, Silva, Sidcley Dsordi Alves Alegrini da, 02933946440, Ferreira, Lissa Val?ria Fernandes |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM TURISMO, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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