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PRC market development strategy for software industry.

by Au-Yeung Wai-Chi Peggy and Chan Kwok-Cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 49-50). / ABSTRACT --- p.3 / TABLE OF CONTENTS --- p.5 / Chapter / Chapter I. --- INTRODUCTION --- p.7 / The Computer Software Market in China --- p.7 / Literature Review --- p.9 / China - the World's Fastest Growing Computer Market --- p.9 / The Software Piracy Problem in China --- p.9 / Software Piracy Can be a Cultural Problem --- p.10 / Western Pressures on the Chinese Government to Enforce EPR Laws --- p.12 / Suggested Solutions --- p.15 / Project Objectives --- p.16 / Methodology --- p.17 / Chapter II. --- MAJOR FACTORS RELATED TO PIRACY --- p.19 / Culture --- p.19 / Intellectual Property Laws and Regulations --- p.21 / "China Piracy Law Case Example ´ؤ Word Perfect, Microsoft and Autodesk vs. Beijing Giant Computer Co." --- p.22 / Chapter III. --- SOLUTION HYPOTHESIS --- p.23 / Law Enforcement --- p.23 / Education --- p.25 / Technology --- p.26 / Marketing Approaches --- p.28 / Chapter IV. --- INTERVIEW INTERPRETATION --- p.32 / Causes of Piracy --- p.32 / Insufficient and Incomplete Enforcement of DPR laws --- p.32 / Lack of EPR Knowledge in the Chinese 'Collective' Culture --- p.33 / Nature of Mankind --- p.34 / Limited Distribution and Sales Channel --- p.34 / Existence of Purchasing Power Parity --- p.34 / Solutions --- p.35 / Education --- p.35 / Law Enforcement --- p.36 / Marketing Approaches --- p.36 / Technology --- p.39 / Chapter V. --- CONCLUSION --- p.40 / APPENDIX --- p.42 / Chapter A. --- 1994/1995 Piracy Statistics in Various Countries --- p.42 / Chapter B. --- Interview Questionaire --- p.47 / BIBLIOGRAPHY --- p.49

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321777
Date January 1997
ContributorsAu-Yeung, Wai-Chi Peggy., Chan, Kwok-Cheung., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 51 leaves ; 30 cm.
CoverageChina
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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