Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students

Description

This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2472
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3489&context=etd-project

Tags

College students -- United States

College students -- Korea

Internet in public relations

Internet advertising

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3489
Date	01 January 2003
Creators	Jeong, Seongjung
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project