Thesis (MPhil) -- AUT University, 2008. / Includes bibliographical references. Also held in print ( x, 184 leaves ; 30 cm.) in the Archive at the City Campus (T 659.202854678 CHO)

Thesis (M.A.)--Rowan University, 2004. / Typescript. Includes bibliographical references.

Thesis (M.A.)--Rutgers University, 2010. / "Graduate Program in Liberal Studies." Includes bibliographical references (p. 37-38).

This study examines the types of and frequency with which computer-mediated communications (CMC) services are used by international public relations (PR) specialists for advertising and information gathering and the judged effectiveness of these services. International PR specialists were surveyed to identify the types of and frequency with which CMC services were used for advertising and information gathering. Services focused on World Wide Web (V./WW) pages, electronic mail (e-mail), Internet search engines, and large commercial on-line services. This study also focused on: the use of the Internet for advertising, the judged effectiveness of using CMC for information gathering, the possible differences in the use of CMC between PR specialists from small large firms and a comparison of judged effectiveness based on firm size. A summary of CMC services was included to provide background information. The results indicated fairly high usage for information gathering and a lack of agreement regarding the effectiveness of CMC for advertising. No significant differences of type or frequency of usage were found when comparing small firms and large firms.

Thesis (MBA)--Stellenbosch University, 2005. / The following work gives an overview about the current situation of online-PR and develops a best-practice guide for corporate communication on the internet. The scope of online-PR as covered in this research project encompasses PR tools shaped through the technology of the internet - from communication applications to applications for the distribution and sharing of information - which are used in the communication between an organization and its stakeholders. After giving an introduction into the objectives and methods of PR, the differences between traditional and online-PR are described. This first chapter is followed by an introduction into the online communication ecosphere where the different kinds of communication and information distribution platforms on the internet are described. The third chapter analyses devices, software applications and standards relevant to online-PR. Following this summary a best-practice guide is developed to help PR practitioners in optimizing online-PR efforts using the described tools (e.g. email newsletter, weblogs). The empirical part of the work consists of a survey in which PR practitioners were asked to disclose their current knowledge and application of online-PR and to give their opinion about future trends in online-PR. The results of the observations were analysed and a comparison was drawn between the best-practices and their practical application. This work closes with a summary of the results, a conclusion and a view into the future. There were two main findings identified in the theoretical analysis as well as through the empirical observations: First the PR environment is becoming increasingly complex and faster through the emergence of internet technology and the only way for PR practitioners to keep up with this development lies in the utilization of sophisticated and internet-based means of communication. The second finding was that internet innovations are reshaping the traditional media environment and the way news is created and thereby making online-PR essential in reaching and influencing company's stakeholders effectively and efficiently.

Thesis (M.A.)--Eastern Illinois University, 2010. / Includes bibliographical references (leaves 105-123).

Thesis (M.B.A.)--University of North Carolina Wilmington, 2008. / Title from PDF title page (viewed May 28, 2009) Includes bibliographical references (p. 55-59)

Please read the abstract in the 00front part of this document / Thesis (DPhil (Information Science))--University of Pretoria, 2006. / Information Science / unrestricted

This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States.

Social media is an important part of the everyday lives of young and old alike. Consumers today turn to online sources more and more to help them make decisions. They ask for advice online on purchases they want to make and read extensive reviews that help them to make a purchase decision. With a broad literature review conducted, it was noted that in the past traditional media was mainly used by students as information sources in their decision-making process. The purpose of this study was to determine what role social media as an information source has in the decision making of students when selecting a university. Data was collected from University of South Africa students by means of an online questionnaire. The sample was selected using probability sampling in the form of simple random sampling. The results of this study indicated that students use social media as an information source to some extent when making a decision about a university. Social media was found to be a credible source of information albeit it only has a slight influence on their decision-making process. Students are present online and use social media mostly on their cell phones for entertainment purposes. Universities should take note of the role that social media plays in the lives of students. It can enable them to better market their institutions to potential students. / Business Management / MCOM (Business Management)