by Au-Yeung Wai-Chi Peggy and Chan Kwok-Cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 49-50). / ABSTRACT --- p.3 / TABLE OF CONTENTS --- p.5 / Chapter / Chapter I. --- INTRODUCTION --- p.7 / The Computer Software Market in China --- p.7 / Literature Review --- p.9 / China - the World's Fastest Growing Computer Market --- p.9 / The Software Piracy Problem in China --- p.9 / Software Piracy Can be a Cultural Problem --- p.10 / Western Pressures on the Chinese Government to Enforce EPR Laws --- p.12 / Suggested Solutions --- p.15 / Project Objectives --- p.16 / Methodology --- p.17 / Chapter II. --- MAJOR FACTORS RELATED TO PIRACY --- p.19 / Culture --- p.19 / Intellectual Property Laws and Regulations --- p.21 / "China Piracy Law Case Example ´ؤ Word Perfect, Microsoft and Autodesk vs. Beijing Giant Computer Co." --- p.22 / Chapter III. --- SOLUTION HYPOTHESIS --- p.23 / Law Enforcement --- p.23 / Education --- p.25 / Technology --- p.26 / Marketing Approaches --- p.28 / Chapter IV. --- INTERVIEW INTERPRETATION --- p.32 / Causes of Piracy --- p.32 / Insufficient and Incomplete Enforcement of DPR laws --- p.32 / Lack of EPR Knowledge in the Chinese 'Collective' Culture --- p.33 / Nature of Mankind --- p.34 / Limited Distribution and Sales Channel --- p.34 / Existence of Purchasing Power Parity --- p.34 / Solutions --- p.35 / Education --- p.35 / Law Enforcement --- p.36 / Marketing Approaches --- p.36 / Technology --- p.39 / Chapter V. --- CONCLUSION --- p.40 / APPENDIX --- p.42 / Chapter A. --- 1994/1995 Piracy Statistics in Various Countries --- p.42 / Chapter B. --- Interview Questionaire --- p.47 / BIBLIOGRAPHY --- p.49
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321777 |
| Date | January 1997 |
| Contributors | Au-Yeung, Wai-Chi Peggy., Chan, Kwok-Cheung., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, 51 leaves ; 30 cm. |
| Coverage | China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0012 seconds