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Previous issue date: 2017-09-01 / Esta disserta??o analisa a Comunica??o P?blica enquanto instrumento de constru??o da cidadania, de emancipa??o popular e de compromisso com as quest?es sociais, diferenciando a express?o de outras formas de comunica??o custeadas com recursos p?blicos. A investiga??o se d? em di?logo com autores brasileiros, como Brand?o (2012), Duarte (2012), Matos (2012), Haswani (2013) e Bucci (2014), tendo, ainda, como base te?rica os estudos de Habermas (2003) e Z?mor (1995), refer?ncias mundiais no assunto. A partir dessa sustenta??o intelectual, o trabalho exp?e as especificidades que caracterizam e separam os sistemas de radiodifus?o privado, p?blico e estatal, sobretudo no aspecto ?programa??o?. Nesse cen?rio, apresenta-se o Estudo de Caso que analisa um programa jornal?stico da R?dio Universit?ria FM de Natal, da Universidade Federal do Rio Grande do Norte. Para atingir os objetivos, o estudo qualitativo de car?ter descritivo utiliza as pesquisas bibliogr?fica e documental; aplica??o de question?rio e de entrevista estruturada com quest?es abertas junto aos sujeitos respons?veis pelo programa no per?odo compreendido entre agosto de 2015 e fevereiro de 2017; al?m da audi??o de cinco edi??es do programa por meio de grava??es. A an?lise de conte?do tem como fundamenta??o os princ?pios universalidade, diversidade, independ?ncia e diferencia??o, propostos pela Organiza??o das Na??es Unidas para Educa??o, Ci?ncia e Cultura (UNESCO, 2001) como caracterizadores de um ve?culo de radiodifus?o p?blica. Os quatro crit?rios foram reunidos e interpretados de forma a dar corpo a uma metodologia de avalia??o do car?ter p?blico da radiodifus?o jornal?stica no Brasil. Os dados coletados apontam para uma programa??o que preza pela veracidade dos fatos e pela pluralidade de vozes, apesar da falta de intera??o da equipe com o ouvinte; confere visibilidade ?s manifesta??es culturais, mas de forma discreta e pouco efetiva; apresenta uma car?ncia no aprofundamento de assuntos pol?micos e na promo??o do debate de ideias; repete temas e abordagens encontrados em emissoras privadas sem conferir experimenta??o e originalidade ao conte?do. A pesquisa inferiu ainda que a participa??o da comunidade acad?mica como fonte de informa??o qualificada ? expressiva, mas a equipe age com autonomia em rela??o ?s autoridades p?blicas e ao mercado. Por fim, pretende-se contribuir com uma reflex?o sobre o papel de uma emissora custeada com recursos p?blicos inserida em um contexto universit?rio e com sugest?es para aperfei?oar e fortalecer o trabalho jornal?stico em um canal p?blico. / This thesis analyzes Public Communication as an instrument for building citizenship, popular emancipation and commitment to social issues, differentiating the expression of other forms of communication funded with public resources. The research is done in dialogue with Brazilian authors, such as Brand?o (2012), Duarte (2012), Matos (2012), Haswani (2013) and Bucci (2014). It also has, as a theoretical basis, the studies of Habermas (2003) and Z?mor (1995), world references on the subject. Based on this intellectual support, the work presents the specificities that characterize and separate the private, public and state broadcasting systems, especially in the "programming" aspect. In this scenario, we present the Case Study that analyzes a journalistic program of R?dio Universit?ria FM de Natal, of the Federal University of Rio Grande do Norte. To reach the objectives, the qualitative study of a descriptive character uses bibliographical and documentary research; application of questionnaire and structured interview with open questions with the subjects responsible for the program in the period between August 2015 and February 2017; In addition to the auditioning of five program editions through recordings. The content analysis is based on the principles of universality, diversity, independence and differentiation, as proposed by the United Nations Organization for Education, Science and Culture (UNESCO, 2001) as the characterization of a public broadcasting vehicle. The four criteria were gathered and interpreted to form a methodology for evaluating the public character of journalistic broadcasting in Brazil. The collected data point to a programming that values the truthfulness of the facts and the plurality of voices, despite the lack of interaction of the team with the listener; gives visibility to cultural manifestations, but in a discreet and not very effective way; presents a lack of deepening of controversial issues and of the promotion of the debate of ideas; repeats themes and approaches found in private broadcasters without giving experimentation and originality to content. The research also inferred that the participation of the academic community as a source of qualified information is expressive, but the team of the newspaper acts with autonomy in relation to the public authorities and to the market. Finally, it intends to contribute with a reflection on the role of a broadcaster funded with public resources inserted into a university context and with suggestions to improve and strengthen the journalistic work in a public channel.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/24333 |
| Date | 01 September 2017 |
| Creators | Freitas, Maralice Magalh?es de |
| Contributors | 85288454434, Guimar?es, Patricia Borba Vilar, 54951631415, Oliveira, Jo?o Emanuel Evangelista de, 20027214400, Rocha Neto, Manoel Pereira da, 56584962415, Pereira Filho, Sebasti?o Faustino |
| Publisher | MESTRADO PROFISSIONAL EM GEST?O DE PROCESSOS INSTITUCIONAIS, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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