This thesis deals with marketing and marketing communication district of Prague 20. The aim is to assess the impact of marketing communication on the development of the district. The theoretical part defines the basic concepts of marketing and marketing communication and introduces concepts such as marketing mix, segmentation, marketing tools and communication channels. The practical part describes characteristic of district. This section further analyzes the communication of district, which also includes a case study of project, a multipurpose sports hall Jívanská . Based on the information they are also suggested measures to improve communication. The collected information shows that, if district use marketing methods, it has got positive affect on the development of the district.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201858 |
| Date | January 2015 |
| Creators | Karlíková, Michaela |
| Contributors | Khendriche Trhlínová, Zuzana, Vláčil, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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