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O estrategista em perspectiva: um estudo sobre o processo de forma??o de estrat?gias no ramo varejista de constru??o civil de Natal e regi?o metropolitana

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Previous issue date: 2014-09-18 / Os estudos sobre estrat?gia t?m se difundido h? muitos anos e, mais recentemente,
o seu processo de forma??o na perspectiva individual tamb?m tem ganhado aten??o
no meio acad?mico. Corroborando com esta tend?ncia, o objetivo deste estudo ?
discutir o processo de forma??o de estrat?gias a partir de uma perspectiva individual
com base nas tr?s dimens?es do processo estrat?gico (mudan?a, pensamento e
forma??o) propostas por De Wit e Meyer (2004). Para isso, este estudo explorat?riodescritivo,
utilizou-se das t?cnicas de an?lise fatorial, correla??o n?o param?trica e
regress?o linear para analisar dados levantados junto a 93 decisores do ramo
varejista de constru??o civil de Natal e regi?o metropolitana. Como resultados, t?mse
que os fatores formadores das dimens?es investigadas foram identificados em
sua maioria, confirmando desta forma, a exist?ncia de paradoxos no processo
estrat?gico, e que h? uma rela??o entre o pensamento l?gico e a forma??o
deliberada com o n?vel hier?rquico dos decisores. / The strategy research have been widespread for many years and, more recently, the
process of formation of the strategies in the individual perspective has also gained
attention in academia. Confirming this trend, the goal of this study is to discuss the
process of formation of the strategies from an individual perspective based on the
three dimensions of the strategic process (change, thinking and formation) proposed
by De Wit and Meyer (2004). To this end, this exploratory-descriptive study used the
factor analysis techniques, non-parametric correlation and linear regression to
analyze data collected from the decision makers of the 93 retail in the industry of
construction supplies in the Natal and metropolitan area. As a result, we have that
the formation factors of the dimensions investigated were identified in the majority,
thus confirming the existence of paradoxes in the strategic process, and that there is
a relationship between logical thinking and deliberate formation with the hierarchical
level of decision makers.

Identiferoai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/19929
Date18 September 2014
CreatorsSilveira Neto, Jos? Camelo
Contributors03934985491, http://lattes.cnpq.br/9062687501625890, Sousa Neto, Manoel Veras de, 36566721487, http://lattes.cnpq.br/9316091869858841, Ferreira, Manuel An?bal Silva Portugal Vasconcelos, 74900730149, http://lattes.cnpq.br/7033780505958439, Ara?jo, Afr?nio Galdino de
PublisherUniversidade Federal do Rio Grande do Norte, PROGRAMA DE P?S-GRADUA??O EM ADMINISTRA??O, UFRN, Brasil
Source SetsIBICT Brazilian ETDs
LanguagePortuguese
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis
Sourcereponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN
Rightsinfo:eu-repo/semantics/openAccess

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