Shelter in the storm : business turmoil and marketing strategy effectiveness /

Description

Thesis (Ph.D.)--Murdoch University, 2004. / Thesis submitted to the Division of Arts. Bibliography: leaves 154-189.

Links & Downloads

1. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20061020.95514

Tags

Marketing. Consumer behavior.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/224875908
Date	January 2004
Creators	Lewandowska, Aleksandra.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Access via Murdoch University Digital Theses Project