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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Showing 1 to 10 of 24 (0.104 seconds)

Spelling suggestions: "subject:"arketing. consumer behavior."" "subject:"arketing. eonsumer behavior.""

1

Consumer's behavior and trust in E-commerce

AMIMEUR, Rachel, NOCERAS MULET, Caterina January 2012 (has links)
Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. Frame of references: First of all, we give a definition of consumer behavior following by characteristics affecting it and a description of different king of buying behavior. Then, we describe the buyer decision making process for a known product or an innovation. We bring some knowledge about trust in E-commerce. Finally, we present our conceptual framework. Method: First, we explain the methodological approach and then the research design. After this, we explain which research method we took and why. Finally, we explain the writing of our survey. Conclusion: Trust in E-commerce can be brought through for elements: product quality, payment security system, E-customer relation management, website quality and time of delivery.
Marketing consumer behavior e-commerce
2

Consumer self-concept and retail store loyalty : the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores /

Rocereto, Joseph F. Suri, Rajneesh. January 2007 (has links)
Thesis (Ph.D.)--Drexel University, 2007. / Includes abstract and vita. Includes bibliographical references (leaves 130-144).
Business. Marketing. Consumer behavior.
3

Shelter in the storm : business turmoil and marketing strategy effectiveness /

Lewandowska, Aleksandra. January 2004 (has links)
Thesis (Ph.D.)--Murdoch University, 2004. / Thesis submitted to the Division of Arts. Bibliography: leaves 154-189.
Marketing. Consumer behavior.
4

The effects of multiple discounts on consumers' product judgments /

Cai, Zhen (Jane). Suri, Rajneesh. January 2008 (has links)
Thesis (Ph.D.)--Drexel University, 2008. / Includes abstract and vita. Includes bibliographical references (leaves 148-157).
Business. Marketing. Consumer behavior.
5

The effect of novel attributes on product evaluation : explaining consumer resistance to technological innovation /

Mukherjee, Ashesh, January 1998 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1998. / Vita. Includes bibliographical references (leaves 178-188). Available also in a digital version from Dissertation Abstracts.
Marketing Marketing Consumer behavior.
6

The effect of value network integration on evaluations of modern, classic and retro brands

Demir, Kivilcim Dogerlioglu. January 2010 (has links) (PDF)
Thesis (Ph. D.)--Washington State University, May 2010. / Title from PDF title page (viewed on July 6, 2010). "College of Business." Includes bibliographical references.
Branding (Marketing) Consumer behavior.
7

Licensing and fluency of sacrosanct experience recall

Raska, David. January 2009 (has links) (PDF)
Thesis (Ph. D.)--Washington State University, May 2009. / Title from PDF title page (viewed on Apr. 2, 2009). "College of Business." Includes bibliographical references (p. 136-142).
8

Ethnic consumer reaction to targeted marketing a theory of intercultural accommodation /

Holland, Jonna. January 1996 (has links) (PDF)
Thesis (Ph.D.)--University of Nebraska--Lincoln, 1996. / Includes bibliographical references (leaves 130-138).
9

The effects of experience and perceptions on consumers' acceptance of on-line shopping /

Lim, Nena. January 2003 (has links) (PDF)
Thesis (Ph.D.) - University of Queensland, 2003. / Includes bibliography.
10

Developing consumer trust in a computer-mediated environment : an investigation of market signals /

Aiken, Kirk Damon. January 2001 (has links)
Thesis (Ph. D.)--University of Oregon, 2001. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 141-147). Also available for download via the World Wide Web; free to University of Oregon users.

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