To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Description

No

Links & Downloads

1. Vanhamme, J., Lindgreen, Adam, Reast, Jon, Popering, Nathalie (2011) To do well by doing good: improving corporate image through cause-related marketing. Journal of Business Ethics, 109(3), 259-274.
2. http://hdl.handle.net/10454/6223
3. https://doi.org/10.1007/s10551-011-1134-0

Tags

REF 2014

Cause acuteness

Cause-related marketing

Cause scope

Cause type

Consumer preferences

Corporate image

Corporate social responsibility

Experiment

Additional Fields

Identifer	oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/6223
Date	January 2011
Creators	Vanhamme, J., Lindgreen, A., Reast, Jon, Popering, N.
Source Sets	Bradford Scholars
Detected Language	English
Type	Article, No full-text in the repository