The purpose of this study was to examine the attitude of potential customers towards marketing of tourism through virtual reality. Since it is considered a risk to purchase a service it was interesting to see if the implementation of VR could lower the uncertainty. The study was conducted through a qualitative methodology consisting of 15 user tests. The result shows that the market has a positive attitude towards the marketing method since it was considered an exciting way to get information and gave a more honest image of the destination. It was more appreciated to experience a hotel in VR than a destination. However, VR-marketing was not considered necessary but rather a pleasant complement. The result of the study led to a few recommendations to any touristic company aiming to produce a VR-video for marketing purposes.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-36098 |
| Date | January 2018 |
| Creators | Alenius, Esther, Brorson, Katarina, Holmgren, Sara |
| Publisher | Södertörns högskola, Turismvetenskap, Södertörns högskola, Turismvetenskap, Södertörns högskola, Turismvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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