During the late 1990s and into the new millennium, excessive claims were made about the internet as an emergent arena of commercial transactions. Electronic commerce, or e-commerce, was deemed elemental to a fundamental shift in economics. However, it was also implicated in a shifting dynamic in which the relative power of producers was diminished in favour of that of consumers. In industry literature, the e-commerce consumer was, and remains, typified as 'empowered'. This study explores this portrayal, examining the socio-historical foundations for its implementation, and also the role of this characterisation within contemporary power relations.
| Identifer | oai:union.ndltd.org:ADTP/201920 |
| Date | January 2003 |
| Creators | Jarrett,, Kylie |
| Source Sets | Australiasian Digital Theses Program |
| Language | EN-AUS |
| Detected Language | English |
| Rights | Copyright Kylie Jarrett 2003 |
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