A study of the effect of the green movement on consumers' purchasing behaviour towards non-durable goods.

Description

by Tong Ka Hung, Edwin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaf 90. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Earth's Environment --- p.2 / The Green Movement in the West --- p.4 / The Green Movement in Hong Kong --- p.6 / The Attitude of the Government --- p.6 / The Attitudes of Consumers and Businessmen --- p.7 / Green Consumption and Non-durable Green Products --- p.8 / Objective and Significance of the Research --- p.9 / Hypotheses --- p.10 / Chapter II . --- METHODOLOGY --- p.15 / Research Design --- p.15 / Survey Method --- p.15 / Population Frame --- p.16 / Sampling Method and Sample Size --- p.17 / Design of the Questionnaire --- p.18 / Chapter III. --- SURVEY FINDINGS --- p.19 / Response Rate --- p.19 / Low Response Rate --- p.19 / Questionnaire Validation --- p.20 / Data Analysis --- p.20 / Demographics of the Respondents --- p.20 / General Shopping Pattern --- p.22 / Testing of Hypothesis 1 --- p.23 / Testing of Hypothesis 2 --- p.27 / Testing of Hypothesis 3 --- p.29 / Testing of Hypothesis 4 --- p.30 / Testing of Hypothesis 5 --- p.32 / Testing of Hypothesis 6 --- p.34 / Testing of Hypothesis 7 --- p.35 / Chapter IV. --- CONCLUSIONS AND RECOMMENDATIONS --- p.36 / Conclusions --- p.36 / Recommendations --- p.38 / Appendix / Chapter A. --- Questionnaire --- p.40 / Chapter B. --- Tabulation of Survey Data and Statistical Analysis --- p.46 / BIBLIOGRAPHY --- p.90

Links & Downloads

1. cuhk:318698
2. http://library.cuhk.edu.hk/record=b5886665
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318698

Tags

Consumer behavior

Consumer behavior--China--Hong Kong

Consumers--Attitudes

Consumers--China--Hong Kong--Attitudes

Environmental protection

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318698
Date	January 1991
Contributors	Tong, Ka Hung., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, vii, 90 leaves ; 30 cm.
Coverage	China, Hong Kong, China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)