published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

by Heung Yin-yuk. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 88. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF EXHIBITS --- p.vii / ACKNOWLEDGMENT --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Adequacy-Importance Model --- p.3 / Attitude Toward a Brand --- p.4 / Chapter II. --- METHODOLOGY --- p.6 / Exploratory Research --- p.6 / Research Design --- p.6 / Questionnaire Design --- p.7 / Data Collection --- p.7 / Results --- p.8 / Descriptive Research --- p.9 / Research Design --- p.10 / Sample Design --- p.11 / Questionnaire Design --- p.11 / Data Collection --- p.16 / Data Analysis --- p.16 / Chapter III. --- LIMITATIONS --- p.17 / Chapter IV. --- RESULTS --- p.19 / Criteria/Product Attributes that are Important to Consumers in Their Evaluation of Athletic Shoes --- p.19 / The Relative Importance of Criteria/Product Attributes --- p.20 / Rank of Attributes Among All Respondents --- p.22 / Consumers' Evaluation of the Major Brands of Athletic Shoes with Respect to Each of the Product Attributes --- p.23 / Consumers' Attitudes Towards the Major Brands of Athletic Shoes --- p.27 / "Relating Preference, Attitude Score and Purchase" --- p.29 / Characteristics of Respondents --- p.38 / Characteristics of Respondents Who Preferred Each Brand the Most --- p.46 / Chapter V. --- FINDINGS THROUGH COMPARING THE RESULTS FROM MALE AND FEMALE RESPONDENTS --- p.52 / Budget for the Purchase of Athletic Shoes --- p.52 / Frequency of Wearing Athletic Shoes --- p.52 / Usage Pattern - Athletic Shoes as Sports Wear Versus As Casual Wear --- p.53 / Evaluation of Product Attributes --- p.53 / "The Ranking of Reebok, Nike and Bossini" --- p.54 / Chapter VI. --- STRATEGIES FOR ATTITUDE CHANGE --- p.55 / Framework for Attitude Change --- p.55 / Alter the Saliency of Attributes --- p.55 / Alter Beliefs about a Brand --- p.56 / Strategic Implications for Each Brand --- p.56 / Reebok --- p.60 / Nike --- p.62 / Bossini --- p.63 / Chapter VII. --- "RELATIONS BETWEEN ATTITUDE SCORE, PREFERENCE AND PURCHASE" --- p.64 / Chapter VIII. --- CONCLUSION --- p.66 / APPENDICES --- p.69 / BIBLIOGRAPHY --- p.88

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

by Cheung Pui-ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 79-80.

by Kwok Chi Ming Derek. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 77-79). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Background --- p.1 / Statement of the Problem --- p.2 / Research Objectives --- p.4 / Chapter II --- RELATED LITERATURE --- p.5 / Early Literature --- p.5 / Recent Literature --- p.7 / Consumer Attitudes Literature --- p.9 / Chapter III --- METHODOLOGY --- p.14 / Data Collection Method --- p.14 / Research Design --- p.15 / Sampling --- p.16 / Fieldwork --- p.18 / Chapter IV --- FINDINGS --- p.19 / Sample Characteristics --- p.19 / General Attitudes Towards Environmental Issues --- p.22 / General Attitudes Towards Environmental Issues by Demographics --- p.27 / General Attitudes towards Green Products --- p.31 / General Attitudes towards Green Products by Demographics --- p.33 / Ratings towards the Two Selected Products --- p.36 / Attitudes towards Green Products by Attitudes towards the Issues --- p.41 / Attitudes towards Green Products by Ratings towards the Two Selected Products --- p.44 / Chapter V --- SUMMARY AND IMPLICATIONS --- p.48 / Summary of Findings --- p.48 / Implications for Marketers --- p.53 / APPENDIX / Chapter 1 --- A List of Some Commonly Used Terms Used in Connection with Green Products --- p.54 / Chapter 2 --- """Green"" Segments in the United States" --- p.57 / Chapter 3 --- English Version of the Questionnaire --- p.61 / Chapter 4 --- Chinese Version of the Questionnaire --- p.69 / Chapter 5 --- Sample Selection --- p.73 / Chapter 6 --- Fieldworkers' Instructions --- p.74 / Chapter 7 --- Results of Dialing Attempts --- p.76 / BIBLIOGRAPHY --- p.77

by Yeung See Ming Kevin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 96-99. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- THE PROBLEM SETTING --- p.1 / Introduction --- p.1 / Research Objectives --- p.3 / Research Objective I --- p.4 / Research Objective II --- p.4 / Research Objective III --- p.5 / Organization of the Report --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.7 / Perceived Risk in Consumer Behavior --- p.7 / Types of Risk --- p.14 / Risk Relievers --- p.18 / Chapter III. --- SCOPE OF STUDY --- p.22 / Risk Concept --- p.22 / Types of Risk --- p.23 / Risk Relievers --- p.24 / Personal Characteristics --- p.25 / Chapter IV. --- METHODOLOGY - PHASE I QUALITATIVE RESEARCH --- p.26 / Literature Review --- p.26 / Focus Group Interviews --- p.27 / Purpose --- p.27 / Method of Execution --- p.27 / Chapter V. --- FINDINGS AND IMPLICATIONS OF QUALITATIVE RESEARCH --- p.29 / Products Mentioned --- p.29 / Reasons Provided --- p.31 / Consequences of Wrong Decision --- p.32 / Ranking of Risks --- p.32 / Risk Relievers --- p.33 / Implications --- p.34 / Risk Types to be Studied --- p.35 / Risk Relievers --- p.35 / Product Selection --- p.36 / Chapter V. --- SUMMARY OF HYPOTHESES --- p.37 / Chapter VI. --- METHODOLOGY - PHASE II QUANTITATIVE RESEARCH --- p.41 / Purpose --- p.41 / Questionnaire Design --- p.41 / Definition of Terms --- p.42 / Measurement --- p.45 / Mode of Execution --- p.46 / Validity Concern --- p.47 / Data Analysis --- p.48 / Chapter VII. --- FINDINGS AND IMPLICATIONS OF QUANTITATIVE RESEARCH --- p.50 / Hypothesis One --- p.51 / Hypothesis Two --- p.54 / Hypothesis Three --- p.57 / Hypothesis Four --- p.58 / Hypothesis Five --- p.59 / Hypothesis Six --- p.65 / Hypothesis Seven --- p.71 / Summary --- p.73 / Chapter VIII --- .RECOMMENDATIONS --- p.75 / For All Manufacturers --- p.75 / For Computer Manufacturers --- p.77 / Chapter IX. --- LIMITATIONS AND FURTHER RESEARCH --- p.80 / Limitations --- p.80 / Further Research --- p.82 / BIBLIOGRAPHY --- p.96