by Au Tsang Pui, Wong Kin Hong, Joseph. / Includes questionnaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves [29-32] (2nd gp.)). / ACKNOWLEDGEMENT --- p.i / abstract --- p.ii / table of contents --- p.iii / Chapter --- p.1 / Chapter I. --- INTRODUCTION --- p.1 / The Concept of Marketing --- p.1 / Green Movement --- p.2 / Green Marketing --- p.3 / Marketers' Response --- p.4 / Consumers' Response --- p.5 / Objective of Study --- p.7 / Scope of analysis --- p.8 / Objectives --- p.9 / Chapter II. --- literature review --- p.12 / Conjoint Analysis --- p.13 / Introduction --- p.13 / Comparison with Other Multiattribute Models --- p.14 / Alternative Approaches to Measuring Preference Structures --- p.15 / Conjoint Analysis in Detail --- p.16 / Commercial Use of Conjoint Analysis --- p.19 / Stimulus Set Construction --- p.20 / Limitations and Unsolved Problems --- p.21 / Values --- p.23 / Introduction --- p.23 / Relationship of Values with Environmental Behaviour --- p.25 / Chapter III. --- METHODOLOGY --- p.27 / Research Design --- p.27 / Secondary Data Research --- p.27 / Primary Data Research --- p.28 / Chapter IV. --- RESULTS --- p.45 / Part II --- p.45 / Quantitative Results --- p.45 / Part III --- p.47 / Quantitative Results --- p.47 / Analytical Results --- p.48 / Chapter V. --- DISCUSSION AND INTERPRETATION --- p.49 / All Respondents --- p.49 / Green Consumer Segments --- p.51 / Demographic Effect --- p.54 / Effect of Age --- p.54 / Effect of Education --- p.55 / Effect of Households Monthly Income --- p.56 / Relationship Between Demographic and Environmental Values and Attitudes --- p.56 / Conclusion --- p.57 / Implication --- p.60 / Limitation --- p.61 / APPENDIX / BIBLIOGRAPHY

by Kwok Chi Ming Derek. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 77-79). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Background --- p.1 / Statement of the Problem --- p.2 / Research Objectives --- p.4 / Chapter II --- RELATED LITERATURE --- p.5 / Early Literature --- p.5 / Recent Literature --- p.7 / Consumer Attitudes Literature --- p.9 / Chapter III --- METHODOLOGY --- p.14 / Data Collection Method --- p.14 / Research Design --- p.15 / Sampling --- p.16 / Fieldwork --- p.18 / Chapter IV --- FINDINGS --- p.19 / Sample Characteristics --- p.19 / General Attitudes Towards Environmental Issues --- p.22 / General Attitudes Towards Environmental Issues by Demographics --- p.27 / General Attitudes towards Green Products --- p.31 / General Attitudes towards Green Products by Demographics --- p.33 / Ratings towards the Two Selected Products --- p.36 / Attitudes towards Green Products by Attitudes towards the Issues --- p.41 / Attitudes towards Green Products by Ratings towards the Two Selected Products --- p.44 / Chapter V --- SUMMARY AND IMPLICATIONS --- p.48 / Summary of Findings --- p.48 / Implications for Marketers --- p.53 / APPENDIX / Chapter 1 --- A List of Some Commonly Used Terms Used in Connection with Green Products --- p.54 / Chapter 2 --- """Green"" Segments in the United States" --- p.57 / Chapter 3 --- English Version of the Questionnaire --- p.61 / Chapter 4 --- Chinese Version of the Questionnaire --- p.69 / Chapter 5 --- Sample Selection --- p.73 / Chapter 6 --- Fieldworkers' Instructions --- p.74 / Chapter 7 --- Results of Dialing Attempts --- p.76 / BIBLIOGRAPHY --- p.77