Chan, Kin Cheung Kelvin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 90-108). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iii / ACKNOWLEDGEMENTS --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF FIGURE --- p.ix / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.3 --- Significance of This Study --- p.5 / Chapter 1.4 --- Outline of This Study --- p.7 / Chapter CHPATER TWO --- REVIEW OF LITERATURE --- p.8 / Chapter 2.1 --- Definitions of Outshopping and Cross-border Shopping --- p.8 / Chapter 2.2 --- Outshopping.Measures --- p.8 / Chapter 2.2.1 --- Frequency of Outshopping Trips --- p.9 / Chapter 2.2.2 --- Proportion of Total Dollar Purchases --- p.9 / Chapter 2.2.3 --- Types of Product Purchased --- p.10 / Chapter 2.3 --- Factors Affecting Outshopping Behavior --- p.11 / Chapter 2.3.1 --- Macro-analytical Approach --- p.21 / Chapter 2.3.2 --- Micro-analytical Approach --- p.22 / Chapter 2.3.2.1 --- Characteristics of Outshopper --- p.22 / Socio-economic Variables --- p.23 / Psychographic Variables --- p.25 / Chapter 2.3.2.2 --- Reasons for Shopping Out-of-town --- p.26 / Chapter 2.3.2.3 --- Types of Product that Outshoppers Purchase --- p.27 / Chapter 2.3.2.4 --- Retail Leakage --- p.28 / Chapter CHAPTER THREE --- HYPOTHESES FORMULATION --- p.30 / Chapter 3.1 --- In-depth Interviews --- p.32 / Chapter 3.2 --- Socio-economic Characteristics --- p.36 / Chapter 3.2.1 --- Tenure in Shenzhen and in Guangdong Province --- p.36 / Chapter 3.2.2 --- Living location --- p.37 / Chapter 3.2.3 --- Income level --- p.38 / Chapter 3.2.4 --- Length of Residence --- p.39 / Chapter 3.2.5 --- Age --- p.39 / Chapter 3.2.6 --- Other Socio-economic Variables --- p.40 / Chapter 3.3 --- Attitudinal Characteristics --- p.40 / Chapter 3.4 --- Motivational Characteristics --- p.42 / Chapter 3.4.1 --- Status and Authority Seeking Motive --- p.43 / Chapter 3.4.2 --- Pleasure of Bargaining Seeking Motive --- p.44 / Chapter 3.4.3 --- Social Experiences Seeking Motive --- p.45 / Chapter 3.4.4 --- Economic Motive --- p.46 / Chapter 3.4.5 --- Recreational Motive --- p.47 / Chapter 3.4.6 --- Entertainment Seeking Motive --- p.48 / Chapter CHAPTER FOUR --- METHODOLOGY --- p.49 / Chapter 4.1 --- Population --- p.49 / Chapter 4.2 --- Sampling and Data Collection --- p.49 / Chapter 4.2.1 --- Pretest of the Questionnaire --- p.49 / Chapter 4.2.2 --- Personal Interviews --- p.52 / Chapter 4.3 --- Measurement --- p.54 / Chapter 4.3.1 --- Cross-border Shopping Behavior --- p.54 / Chapter 4.3.2 --- Socio-economic Characteristics --- p.54 / Chapter 4.3.3 --- Attitude towards Shopping in Shenzhen --- p.58 / Chapter 4.3.4 --- Motivational Characteristics --- p.58 / Chapter CHAPTER FIVE --- RESULTS --- p.63 / Chapter 5.1 --- Preliminary Results --- p.63 / Chapter 5.2 --- Hypotheses Testing --- p.65 / Chapter 5.3 --- Further Analyses --- p.71 / Chapter 5.3.1 --- Discriminant Analysis --- p.71 / Chapter 5.3.2 --- Cluster Analysis --- p.74 / Chapter 5.3.2.1 --- Characteristic of Clusters --- p.76 / Chapter CHAPTER SIX --- SUMMARY AND CONCLUSION --- p.80 / Chapter 6.1 --- Summary --- p.80 / Chapter 6.2 --- Implications of the Study --- p.84 / Chapter 6.2.1 --- Academic Implications --- p.84 / Chapter 6.2.2 --- Managerial Implications --- p.87 / Chapter 6.2.2.1 --- General Managerial Implications --- p.87 / Chapter 6.2.2.2 --- Specific Managerial Implications to Hong Kong Retailers --- p.89 / Chapter 6.2.2.3 --- Specific Managerial Implications to Shenzhen Retailers --- p.90 / Chapter 6.2.3 --- Implications for Government --- p.91 / Chapter 6.3 --- Limitations and Directions for Future Research --- p.92 / Chapter 6.4 --- Conclusion --- p.95 / ENDNOTE --- p.96 / APPENDIX I --- p.97 / QUESTIONNAIRE --- p.97 / BIBLIOGRAPHY --- p.101

by Iu Ho Tsz Carmen & Tam Suk Yan Tammy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 124-132). / abstract --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- Introduction --- p.1 / Chapter II. --- Literature Review --- p.5 / Chapter III. --- Background --- p.11 / Chapter IV. --- Hypotheses --- p.18 / Chapter V. --- Methodology --- p.25 / Content Analysis --- p.26 / Information Content --- p.26 / Emotional Appeal --- p.26 / Sex Appeal --- p.27 / Selection of Magazines --- p.28 / Selection of Advertisements --- p.29 / Evaluation of Advertisements --- p.29 / Survey --- p.30 / Chapter VI. --- Results --- p.32 / Content Analysis --- p.32 / General Magazine Profile --- p.32 / General Presentation of Advertisements --- p.33 / Proportion of Advertising Product Category in Women's Magazines --- p.33 / Color and Size --- p.34 / lmage Model --- p.35 / Contact Methods --- p.36 / Information Content --- p.37 / Emotional Appeal --- p.42 / Use of Sex Appeal --- p.44 / Survey --- p.46 / Reading Habit --- p.46 / Advertising Effectiveness --- p.49 / Information Content --- p.49 / Emotional Appeal --- p.52 / Perception Towards Sex Appeal --- p.56 / Definition of Sex Appeal --- p.56 / Impression on Sex Appeal --- p.58 / Comparison of Feelings --- p.59 / Chapter VII. --- Discussions And Implications --- p.61 / General --- p.61 / Advertisers' Selection of Magazines --- p.61 / Necessities of Contact Modes --- p.62 / Information Content --- p.63 / Text Level vs. Information Level --- p.66 / Usefulness vs. Attractiveness of Advertisements --- p.66 / Emotional Appeal --- p.66 / Sex Appeal --- p.67 / Women's Perceptions of Sex Appealin Print Advertisements --- p.67 / Appropriateness/Acceptance Level of the Use of Sex Appeal --- p.68 / Acceptance Level of Sex Appeal vs. Age --- p.69 / Sex Appeal vs. Nudity --- p.69 / Limitations --- p.70 / APPENDIX --- p.72 / bibliography --- p.124

So Sun-Yiu Sunny. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 38-40). / Abstracts in English and Chinese. / ABSTRACT --- p.ii-iii / ACKNOLEDGEMENT --- p.iv / TABLE OF CONTENTS --- p.v / INTRODUCTION --- p.1-3 / Internet in Hong Kong / LITERATURE REVIEW AND HYPOTHESES --- p.4-13 / Theory of Reasoned Action (TRA) / Attitudes toward e-shopping / Perceived Social Norm / E-Shopping Experience / Social Economic Status (SES) / Internet Usage / Economic Motivation / Trust / Perceived Control / Channels matching / METHOD --- p.14-18 / Procedure / Measures / RESULTS --- p.19-26 / General Demographics / Technical Demographics / WWW and Internet Usage / Personal Information Disclosure / E-Shopping / Measurement Model / Structural Model / DISCUSSION --- p.27-37 / Attitude and Social Norm / E-Shopping Experience / Channel Appropriateness / Intention for Future E-Shopping / Implications / Limitation and Future Research Direction / REFERENCE --- p.38-40 / TABLE --- p.41-52 / Table 1 to Table11 / FIGURE --- p.53-59 / Figure 1 to Figure5

published_or_final_version / Business Administration / Master / Master of Business Administration

by Ma Suk-ying. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982. / Bibliography: leaves 111-112.

by Tong Ka Hung, Edwin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaf 90. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Earth's Environment --- p.2 / The Green Movement in the West --- p.4 / The Green Movement in Hong Kong --- p.6 / The Attitude of the Government --- p.6 / The Attitudes of Consumers and Businessmen --- p.7 / Green Consumption and Non-durable Green Products --- p.8 / Objective and Significance of the Research --- p.9 / Hypotheses --- p.10 / Chapter II . --- METHODOLOGY --- p.15 / Research Design --- p.15 / Survey Method --- p.15 / Population Frame --- p.16 / Sampling Method and Sample Size --- p.17 / Design of the Questionnaire --- p.18 / Chapter III. --- SURVEY FINDINGS --- p.19 / Response Rate --- p.19 / Low Response Rate --- p.19 / Questionnaire Validation --- p.20 / Data Analysis --- p.20 / Demographics of the Respondents --- p.20 / General Shopping Pattern --- p.22 / Testing of Hypothesis 1 --- p.23 / Testing of Hypothesis 2 --- p.27 / Testing of Hypothesis 3 --- p.29 / Testing of Hypothesis 4 --- p.30 / Testing of Hypothesis 5 --- p.32 / Testing of Hypothesis 6 --- p.34 / Testing of Hypothesis 7 --- p.35 / Chapter IV. --- CONCLUSIONS AND RECOMMENDATIONS --- p.36 / Conclusions --- p.36 / Recommendations --- p.38 / Appendix / Chapter A. --- Questionnaire --- p.40 / Chapter B. --- Tabulation of Survey Data and Statistical Analysis --- p.46 / BIBLIOGRAPHY --- p.90

by Ko Wai Kwan Vivian. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 114-116). / ABSTRACT --- p.ii / ACKNOWLEDGMENTS --- p.iv / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Aviation Industry - The Target Customers --- p.1 / Major Functions of Airline Advertisements --- p.7 / Purpose of Study --- p.9 / Chapter II. --- LITERATURE REVIEW --- p.10 / Chapter III. --- METHODOLOGY --- p.15 / Content Analysis of Airline Advertisements --- p.16 / In-depth Interviews with Advertisers --- p.18 / Survey of Audiences' Perceptions --- p.18 / Chapter IV. --- FINDINGS AND DISCUSSION --- p.25 / Content Analysis of Airline Advertisements --- p.25 / In-depth Interviews with Advertisers --- p.30 / Survey of Audiences' Perceptions --- p.38 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.105 / BIBLIOGRAPHY --- p.114 / APPENDIX --- p.117 / Chapter 1. --- An Outline of the Questions for the Personal Interviews / Chapter 2. --- Survey Questionnaire / Chapter 3. --- Instructions for the Questionnaire Survey / Chapter 4. --- Ten Advertisements Used in Part I of the Survey / Chapter 5. --- British Airways Advertisements Used in the Survey / Chapter 6. --- Cathay Pacific Advertisements Used in the Survey / Chapter 7. --- Korean Air Advertisements Used in the Survey / Chapter 8. --- British Airways Advertisements Collected for the Content Analysis / Chapter 9. --- Cathay Pacific Advertisements Collected for the Content Analysis / Chapter 10. --- Korean Air Advertisements Collected for the Content Analysis / Chapter 11. --- Examples of Other Airline Advertisements

by Yuen Wing-wah, Ricky, Fung Wai-hung, Eugene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 64. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / PREFACE AND ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- REGULATORY ENVIRONMENT --- p.3 / Air Pollution Control Ordinance --- p.3 / Air Control Zones --- p.3 / Fuel Oil Consumption in Hong Kong --- p.6 / Chapter III. --- CURRENT FUEL OIL MARKET --- p.11 / Types of Oil Fuel --- p.11 / Market Share of Oil Fuel --- p.12 / Chapter IV. --- METHODOLOGY --- p.15 / Purpose of the Study --- p.15 / Need for the Study --- p.15 / Target Respondent --- p.16 / Population and Sampling --- p.16 / Data Collection Method --- p.18 / Chapter V. --- ANALYSIS OF DATA --- p.19 / Demographic Charactertistics --- p.19 / Position --- p.19 / Geographical Distribution --- p.19 / Industry --- p.20 / Users' Views of Market --- p.22 / Usage of Supplier --- p.22 / Types of Supplier --- p.24 / Users' Evaluation of Supplier --- p.26 / Attitude to Existing Government Regulation --- p.30 / Concern Over the Government Regulation --- p.32 / Understanding of Different Oil Fuels --- p.34 / Knowledge of Sulphur Content --- p.37 / Expenditure on Oil Fuel --- p.39 / Chapter VI. --- POTENTIAL OF NEW MARKET --- p.41 / Willingness to Switch Product --- p.41 / Reactions to New Fuel Oil Concept --- p.45 / Chapter VII. --- SUMMARY --- p.48 / Chapter VIII. --- CONCLUSION --- p.50 / APPENDIX --- p.51 / BIBLIOGRAPHY --- p.64

by Chan Kin-Nin, Kenneth and Leung Wai-Man, Elisa. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENT --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Problem Statement --- p.1 / Background of the Company --- p.3 / Chapter II. --- STATEMENT OF OBJECTIVES --- p.5 / Manager's Objectives --- p.5 / Research Objectives --- p.6 / Chapter III. --- RESEARCH METHODOLOGY --- p.7 / Research Design --- p.7 / Pilot Survey --- p.9 / Data Collection Method --- p.9 / Sampling --- p.10 / Sampling Design And Sampling Frame --- p.10 / Sampling Unit And Sample Size --- p.11 / Fieldwork --- p.12 / Demographics Characteristics of the Sample --- p.12 / Chapter IV. --- ANALYSIS AND DISCUSSION OF BREAKFAST AND BREAKFAST CEREALS --- p.15 / Importance of Breakfast & Frequency of Taking Breakfast --- p.15 / Perception of A Healthy Breakfast --- p.16 / The Kind of Breakfast Eaten Most Often --- p.17 / The Kinds of Breakfast Eaten Second Most Often --- p.18 / Location of Breakfast Taken --- p.19 / Awareness of Breakfast Cereals --- p.20 / Attitudes Towards Breakfast Cereals --- p.22 / Frequency of Eating Breakfast Cereals --- p.23 / Types of Media to Know Breakfast Cereals --- p.25 / Chapter V. --- ANALYSIS AND DISCUSSION ON BRAND AWARENESS AND BRAND CHOICE --- p.26 / Brand Knowledge --- p.26 / Brand Purchase --- p.27 / Information Search Before Purchase --- p.31 / Relationship Between Buyer And User --- p.32 / Awareness of Weetabix And Alpen --- p.33 / Respondents' Opinions on Alpen And Weetabix --- p.37 / Chapter VI. --- MARKETING IMPLICATIONS --- p.40 / Chapter VII. --- LIMITATIONS & SUGGESTIONS --- p.48 / Limitations of the Study --- p.48 / Suggestions for Future Research --- p.51 / APPENDICES --- p.52 / Questionnaire (English Version) --- p.52 / Questionnaire (Chinese Version) --- p.60 / One-Way Tabulation Tables --- p.67 / Cross-Tabulation Tables --- p.88 / Figures --- p.100 / BIBLIOGRAPHY --- p.115

by Leung Yuen-chun, Ginny, Woo Pui-shan, Holly, Yuen Lai-kwan, Janis. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf [642] / ACKNOWLEDGEMENT --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.xv / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STATEMENT OF OBJECTIVES --- p.6 / Chapter 2.1 --- Decision-Making Objectives --- p.6 / Chapter 2.2 --- Research Objectives --- p.7 / Chapter III. --- METHODOLOGY --- p.8 / Chapter 3.1 --- Research Design --- p.8 / Chapter 3.2 --- Data Collection Method --- p.8 / Chapter 3.3 --- The Questionnaire --- p.9 / Chapter 3.4 --- Sampling Method --- p.12 / Chapter 3.5 --- Sampling Frame --- p.13 / Chapter 3.6 --- The Fieldwork --- p.13 / Chapter 3.7 --- Method of Analysis --- p.14 / Chapter IV. --- DATA ANALYSIS AND FINDINGS --- p.18 / Chapter 4.1 --- Demographic Profile Analysis --- p.18 / Chapter 4.2 --- Findings From Section I - Attitude Statements --- p.49 / Chapter 4.2.1 --- Mean Score of Attitude Statements by Sex --- p.52 / Chapter 4.2.2 --- Mean Score of Attitude Statements by Age --- p.55 / Chapter 4.2.3 --- Mean Score of Attitude Statements by Educational Level --- p.58 / Chapter 4.2.4 --- Mean Score of Attitude Statements by Marital Status --- p.60 / Chapter 4.2.5 --- Mean Score of Attitude Statements by Income --- p.62 / Chapter 4.3 --- Findings From Section II - The Most Important in Life --- p.66 / Chapter 4.3.1 --- "Findings From ""The Most Important in Life"" by Demographic Factors" --- p.66 / Chapter 4.4 --- Findings From Section III - Satisfaction Statement --- p.72 / Chapter 4.4.1 --- Findings From Degree of Satisfaction by Sex --- p.72 / Chapter 4.4.2 --- Findings From Degree of Satisfaction by Age --- p.72 / Chapter 4.4.3 --- Findings From Degree of Satisfaction by Educational Level --- p.73 / Chapter 4.4.4 --- Findings From Degree of Satisfaction by Marital Status --- p.77 / Chapter 4.4.5 --- Findings From Degree of Satisfaction by Income --- p.77 / Chapter 4.5 --- Findings From Section IV-Expectations and Wishes --- p.80 / Chapter 4.5.1 --- Findings From Top Three Wishes --- p.80 / Chapter 4.5.2 --- Findings From The Moment of Happiness --- p.85 / Chapter 4.5.3 --- Findings From The Most Desirable Type of Company --- p.93 / Chapter 4.6 --- Findings From Section V - Leisure Activities --- p.100 / Chapter 4.7 --- Findings From Section VI --- p.109 / Chapter 4.7.1 --- Department Stores --- p.109 / Chapter 4.7.2 --- Specialty Stores --- p.112 / Chapter 4.7.3 --- Fast Food Outlets --- p.114 / Chapter 4.7.4 --- Shopping Centres --- p.117 / Chapter 4.7.5 --- Grocery Stores --- p.118 / Chapter 4.7.6 --- Eating outlets --- p.121 / Chapter 4.8 --- Findings From Section VII --- p.122 / Chapter 4.8.1 --- Food --- p.122 / Chapter 4.8.2 --- Restaurant --- p.128 / Chapter 4.8.3 --- Transportation --- p.135 / Chapter 4.9 --- Findings From Section VIII --- p.142 / Chapter 4.9.1 --- Overall Ranking of Television Programs by Mean Scores --- p.142 / Chapter 4.9.2 --- Mean Score of Each Program by Five Demographic Factors --- p.145 / Chapter 4.10 --- Findings From Section IX --- p.161 / Chapter 4.10.1 --- Newspapers --- p.161 / Chapter 4.10.2 --- Radio Programs --- p.164 / Chapter 4.10.3 --- Magazines --- p.167 / Chapter 4.11 --- Findings From Section X --- p.171 / Chapter 4.11.1 --- Durables --- p.171 / Chapter 4.11.2 --- Beverages --- p.226 / Chapter 4.11.3 --- Daily Products --- p.250 / Chapter 4.11.4 --- Ladies' Products --- p.316 / Chapter V. --- CONCLUSION AND RECOMMENDATION --- p.328 / Chapter VI. --- LIMITATIONS --- p.332 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY