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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A Market research study on Hong Kong people's attitude towards breakfast and breakfast cereals for Friesland Foods Limited.

January 1992 (has links)
by Chan Kin-Nin, Kenneth and Leung Wai-Man, Elisa. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENT --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Problem Statement --- p.1 / Background of the Company --- p.3 / Chapter II. --- STATEMENT OF OBJECTIVES --- p.5 / Manager's Objectives --- p.5 / Research Objectives --- p.6 / Chapter III. --- RESEARCH METHODOLOGY --- p.7 / Research Design --- p.7 / Pilot Survey --- p.9 / Data Collection Method --- p.9 / Sampling --- p.10 / Sampling Design And Sampling Frame --- p.10 / Sampling Unit And Sample Size --- p.11 / Fieldwork --- p.12 / Demographics Characteristics of the Sample --- p.12 / Chapter IV. --- ANALYSIS AND DISCUSSION OF BREAKFAST AND BREAKFAST CEREALS --- p.15 / Importance of Breakfast & Frequency of Taking Breakfast --- p.15 / Perception of A Healthy Breakfast --- p.16 / The Kind of Breakfast Eaten Most Often --- p.17 / The Kinds of Breakfast Eaten Second Most Often --- p.18 / Location of Breakfast Taken --- p.19 / Awareness of Breakfast Cereals --- p.20 / Attitudes Towards Breakfast Cereals --- p.22 / Frequency of Eating Breakfast Cereals --- p.23 / Types of Media to Know Breakfast Cereals --- p.25 / Chapter V. --- ANALYSIS AND DISCUSSION ON BRAND AWARENESS AND BRAND CHOICE --- p.26 / Brand Knowledge --- p.26 / Brand Purchase --- p.27 / Information Search Before Purchase --- p.31 / Relationship Between Buyer And User --- p.32 / Awareness of Weetabix And Alpen --- p.33 / Respondents' Opinions on Alpen And Weetabix --- p.37 / Chapter VI. --- MARKETING IMPLICATIONS --- p.40 / Chapter VII. --- LIMITATIONS & SUGGESTIONS --- p.48 / Limitations of the Study --- p.48 / Suggestions for Future Research --- p.51 / APPENDICES --- p.52 / Questionnaire (English Version) --- p.52 / Questionnaire (Chinese Version) --- p.60 / One-Way Tabulation Tables --- p.67 / Cross-Tabulation Tables --- p.88 / Figures --- p.100 / BIBLIOGRAPHY --- p.115

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