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Appraising the viability of Mafikeng as a tourism destination : a marketing perspective / P.P MokokaMokokaP, P P January 2010 (has links)
Mafikeng is located across the central region of South Africa's North West Province and
shares a border with Botswana. In Third World countries, South Africa is included among so called countries with a low participation level in tourism. This shows that global tourism
participation is not evenly spread, hence the focus of this study on Mafikeng. The destination
Mafikeng is known for its rich history, but is disadvantaged by low tourism awareness levels
and inadequate marketing efforts. The purpose of this study is to identify tourism
development strategies that will make Mafikeng a more attractive tourism destination. The
study also attempts to highlight the need for the effectiveness of the marketing of a
destination and the importance or collaborative marketing efforts by the host community.
local government and private sectors.
The study's research methodology was primarily based on the qualitative approach in the
form of in-depth interviews. A total of sixty research participants were interviewed. Some of
the findings include the destination's accessibility and geographical position that should form
part or the marketing strategy. The study recommends among others the constant review or
tourism monitoring and evaluation process as well as a revision of policy documents related
to Mafikeng as a destination. / Thesis (MBA) North-West University, Mafikeng Campus, 2010
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Strategies for Monitoring Tourism in Your Community's EconomyLeones, Julie 03 1900 (has links)
43 pp. / This bulletin offers information on how to track local tourism activity, and how to then present that data to the media and local decision makers.
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Modelling the evolution of spatial and ownership patterns of a peripheral tourism destination : Chiang Mai, ThailandPaonak, Vinita 18 May 2017 (has links)
The spatial evolution of control over hotels in Chiang Mai, Upper Northern Thailand
is examined using a geographical multiple research strategy and Keller's model of
hierarchies of control and capital input. The spatial development pattern of hotels in Chiang
Mai during 1960-1992 is portrayed using mapping, mean centre analysis, and spatial
clustering analysis. The geographic origin of major share owners of these hotels during the
same time period is revealed mainly from an official register records search. Structured and
unstructured interviews provide an insight into Chiang Mai’s hotels and tourism
development, and the underlying industry control. The spatial evolution of control over the
hotels is revealed from a statistical analysis of association measurement of spatial
development and development pattern of geographic origin of hotel major share owners. The
potential validity of Keller’s model of hierarchy of control and capital input, and of Butler’s
model of tourist area life cycle (the model from which Keller’s model is extended) is
examined in a Southeast Asian context. Both models prove valid as “theoretical guide posts” or as conceptual frameworks. The models lay out the stages of development of a tourist
destination: Butler’s in general evolution, Keller’s in hierarchies of control. Using both
models together facilitates the identification of a current development stage of a tourist
destination, in this case, Chiang Mai. The label of the hierarchical levels of control over a
tourist destination, however, is site-specific depending on the political economy of the
region. In a developing country destination like Thailand, the primacy of the capital city is
eminent. The hierarchical levels of control thus proceed from the local, to regional, to the
capital city, to the national, and the international, consecutively. A spatial model of control
over tourism space is proposed, filling the gap that presently exists in the study of geography
of tourism and tourism control. / Graduate
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The reasons why visitors stop over in the Saint Augustine areaUnknown Date (has links)
"The purpose of this study is to discover and reveal the reasons why visitors stop over in the Saint Augustine Area"--Introduction. / Typescript. / "August, 1955." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science." / Includes bibliographical references (leaves 55-56).
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A survey of tourists' preferences in Puerto RicoUnknown Date (has links)
"The purpose of this study is to determine the preferences of tourists in Puerto Rico. Although this study is primarily concerned with the preferences of tourists in Puerto Rico, several auxiliary factors are considered. Among these are tourists' points of origin, reasons for coming, expenditures, and other data which may prove helpful in developing effective advertising and promotional programs to increase tourism in that country"--Introduction. / Typescript. / "June, 1957." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science."
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The choice behaviour of Caribbean winter beach vacationers : an experimental study in the Ottawa areaHaider, Wolfgang January 1991 (has links)
No description available.
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Forces shaping the trends and patterns of China’s outbound international tourist flowsTse, Sze Ming Unknown Date (has links)
This study concerns itself with outbound tourist flows from China. It is informed by the interpretive social sciences paradigm, and the research methodology is qualitative and inductive in nature. The study uses secondary data analysis, case study, interview/questionnaire and participant observation to answer the research question “How are the trends and patterns of China’s outbound international tourist flows being shaped?”Secondary-data analysis is used to understand the historical, socio-economic and political context in which China’s outbound tourism has developed. Case study is used to identify the similarities and differences in policy and international tourist flow patterns in Japan, Taiwan and Korea, and provide a benchmark for studying China’s outbound tourism.A total of 13 academics and industry practitioners and 22 senior China National Tourism Administration officials were interviewed either in person or via questionnaire, to examine the roles played by the Chinese government in outbound tourism. Information about China’s outbound tourism and macro environment was collected from six different forums and seminars.Seven different forces in the macro-environment were found to be at play in China’s outbound tourism, namely competitive, demographic, economic, technological, cultural, natural and political. The study develops the theory that it is the interplay of these forces that shapes the development of outbound tourism. Among the seven forces, political force, or state control, is the strongest at the moment. The thesis has it that the dialectic interaction between the market economy and state control determines the socio-economic framework shaping the trends and patterns of outbound international tourist flows in China.The Chinese government is not ambiguous about the fact that it has a role to play in outbound tourism. That role is not just related to quality of living, a level playing field or economic development, but also national dignity, diplomacy, and international relations. To the Chinese government, stability is of such paramount importance that the country’s collective interests are emphasised over the interests of the individual, which are associated with social instability and disorder. Therefore, outbound travel by individuals will be allowed to flourish as long as it continues to serve the wider national interest of the country and it does not undermine national stability.How can these findings be of use to destinations? When approaching China as a potential source market, destinations need to take a more holistic approach in order to understand the underlying drivers of its outbound tourism.
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The design and development of Creative Vacations sales manager reference manualsPedersen, Denise K. January 2003 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2003. / Field problem. Includes bibliographical references.
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Recent trends of hospitality and tourism research literature on China a content analysis /Chen, Yang. January 2001 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2001. / Includes bibliographical references.
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An evaluation of the current marketing strategies being used by hospitality and tourism programs in the United StatesPiguet, Christina. January 2001 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2001. / Includes bibliographical references.
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