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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

Appraising the viability of Mafikeng as a tourism destination : a marketing perspective / P.P Mokoka

MokokaP, P P January 2010 (has links)
Mafikeng is located across the central region of South Africa's North West Province and shares a border with Botswana. In Third World countries, South Africa is included among so called countries with a low participation level in tourism. This shows that global tourism participation is not evenly spread, hence the focus of this study on Mafikeng. The destination Mafikeng is known for its rich history, but is disadvantaged by low tourism awareness levels and inadequate marketing efforts. The purpose of this study is to identify tourism development strategies that will make Mafikeng a more attractive tourism destination. The study also attempts to highlight the need for the effectiveness of the marketing of a destination and the importance or collaborative marketing efforts by the host community. local government and private sectors. The study's research methodology was primarily based on the qualitative approach in the form of in-depth interviews. A total of sixty research participants were interviewed. Some of the findings include the destination's accessibility and geographical position that should form part or the marketing strategy. The study recommends among others the constant review or tourism monitoring and evaluation process as well as a revision of policy documents related to Mafikeng as a destination. / Thesis (MBA) North-West University, Mafikeng Campus, 2010

Strategies for Monitoring Tourism in Your Community's Economy

Leones, Julie 03 1900 (has links)
43 pp. / This bulletin offers information on how to track local tourism activity, and how to then present that data to the media and local decision makers.

Modelling the evolution of spatial and ownership patterns of a peripheral tourism destination : Chiang Mai, Thailand

Paonak, Vinita 18 May 2017 (has links)
The spatial evolution of control over hotels in Chiang Mai, Upper Northern Thailand is examined using a geographical multiple research strategy and Keller's model of hierarchies of control and capital input. The spatial development pattern of hotels in Chiang Mai during 1960-1992 is portrayed using mapping, mean centre analysis, and spatial clustering analysis. The geographic origin of major share owners of these hotels during the same time period is revealed mainly from an official register records search. Structured and unstructured interviews provide an insight into Chiang Mai’s hotels and tourism development, and the underlying industry control. The spatial evolution of control over the hotels is revealed from a statistical analysis of association measurement of spatial development and development pattern of geographic origin of hotel major share owners. The potential validity of Keller’s model of hierarchy of control and capital input, and of Butler’s model of tourist area life cycle (the model from which Keller’s model is extended) is examined in a Southeast Asian context. Both models prove valid as “theoretical guide posts” or as conceptual frameworks. The models lay out the stages of development of a tourist destination: Butler’s in general evolution, Keller’s in hierarchies of control. Using both models together facilitates the identification of a current development stage of a tourist destination, in this case, Chiang Mai. The label of the hierarchical levels of control over a tourist destination, however, is site-specific depending on the political economy of the region. In a developing country destination like Thailand, the primacy of the capital city is eminent. The hierarchical levels of control thus proceed from the local, to regional, to the capital city, to the national, and the international, consecutively. A spatial model of control over tourism space is proposed, filling the gap that presently exists in the study of geography of tourism and tourism control. / Graduate

The reasons why visitors stop over in the Saint Augustine area

Unknown Date (has links)
"The purpose of this study is to discover and reveal the reasons why visitors stop over in the Saint Augustine Area"--Introduction. / Typescript. / "August, 1955." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science." / Includes bibliographical references (leaves 55-56).

A survey of tourists' preferences in Puerto Rico

Unknown Date (has links)
"The purpose of this study is to determine the preferences of tourists in Puerto Rico. Although this study is primarily concerned with the preferences of tourists in Puerto Rico, several auxiliary factors are considered. Among these are tourists' points of origin, reasons for coming, expenditures, and other data which may prove helpful in developing effective advertising and promotional programs to increase tourism in that country"--Introduction. / Typescript. / "June, 1957." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science."

The choice behaviour of Caribbean winter beach vacationers : an experimental study in the Ottawa area

Haider, Wolfgang January 1991 (has links)
No description available.

Forces shaping the trends and patterns of China’s outbound international tourist flows

Tse, Sze Ming Unknown Date (has links)
This study concerns itself with outbound tourist flows from China. It is informed by the interpretive social sciences paradigm, and the research methodology is qualitative and inductive in nature. The study uses secondary data analysis, case study, interview/questionnaire and participant observation to answer the research question “How are the trends and patterns of China’s outbound international tourist flows being shaped?”Secondary-data analysis is used to understand the historical, socio-economic and political context in which China’s outbound tourism has developed. Case study is used to identify the similarities and differences in policy and international tourist flow patterns in Japan, Taiwan and Korea, and provide a benchmark for studying China’s outbound tourism.A total of 13 academics and industry practitioners and 22 senior China National Tourism Administration officials were interviewed either in person or via questionnaire, to examine the roles played by the Chinese government in outbound tourism. Information about China’s outbound tourism and macro environment was collected from six different forums and seminars.Seven different forces in the macro-environment were found to be at play in China’s outbound tourism, namely competitive, demographic, economic, technological, cultural, natural and political. The study develops the theory that it is the interplay of these forces that shapes the development of outbound tourism. Among the seven forces, political force, or state control, is the strongest at the moment. The thesis has it that the dialectic interaction between the market economy and state control determines the socio-economic framework shaping the trends and patterns of outbound international tourist flows in China.The Chinese government is not ambiguous about the fact that it has a role to play in outbound tourism. That role is not just related to quality of living, a level playing field or economic development, but also national dignity, diplomacy, and international relations. To the Chinese government, stability is of such paramount importance that the country’s collective interests are emphasised over the interests of the individual, which are associated with social instability and disorder. Therefore, outbound travel by individuals will be allowed to flourish as long as it continues to serve the wider national interest of the country and it does not undermine national stability.How can these findings be of use to destinations? When approaching China as a potential source market, destinations need to take a more holistic approach in order to understand the underlying drivers of its outbound tourism.

The design and development of Creative Vacations sales manager reference manuals

Pedersen, Denise K. January 2003 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2003. / Field problem. Includes bibliographical references.

Recent trends of hospitality and tourism research literature on China a content analysis /

Chen, Yang. January 2001 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2001. / Includes bibliographical references.

An evaluation of the current marketing strategies being used by hospitality and tourism programs in the United States

Piguet, Christina. January 2001 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 2001. / Includes bibliographical references.

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