"The purpose of this study is to determine the preferences of tourists in Puerto Rico. Although this study is primarily concerned with the preferences of tourists in Puerto Rico, several auxiliary factors are considered. Among these are tourists' points of origin, reasons for coming, expenditures, and other data which may prove helpful in developing effective advertising and promotional programs to increase tourism in that country"--Introduction. / Typescript. / "June, 1957." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science."
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_292253 |
| Contributors | RiveĢ, Julio R. (authoraut), Florida State University (degree granting institution) |
| Publisher | Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource (vii, 64 leaves), computer, application/pdf |
| Coverage | Puerto Rico |
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