Feasibility study on operating specialty retail shops for personal office equipment in Jardine office systems.

Description

by Li Kar-cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 78-79. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / PREFACE --- p.ix / Chapter I. --- INTRODUCTION --- p.1 / Company Background --- p.1 / The Office Equipment Market --- p.3 / Action Adopted --- p.5 / Objective of Study --- p.6 / Chapter II. --- RESEARCH METHODOLOGY --- p.8 / Customer Perception Survey --- p.8 / Data Collection Method --- p.8 / Focus Group Study --- p.9 / Questionnaire Design --- p.9 / Sample Design --- p.9 / Data Collection --- p.10 / Method of Analysis --- p.10 / Limitations of the Study --- p.11 / Personal Interview --- p.11 / Breakeven Analysis --- p.11 / Chapter III. --- SURVEY FINDINGS --- p.13 / Demographic Characteristics --- p.13 / Demand and Usage --- p.14 / Channel Preference --- p.15 / Key Considerations to Buy --- p.16 / Brand Name and Vendor Reputation --- p.17 / Shop Location --- p.18 / Shopping Habit --- p.19 / Price --- p.20 / Summary of Findings --- p.20 / Chapter IV. --- BREAKEVEN ANALYSIS --- p.22 / Personal Interview Findings --- p.22 / Determination of Breakeven Sales Revenue --- p.25 / Chapter V. --- RECOMMENDATIONS --- p.28 / Product --- p.28 / Brand --- p.30 / Location --- p.30 / Price --- p.30 / Advertising and Promotion --- p.31 / Chapter VI. --- CONCLUSION --- p.32 / APPENDIXES / Chapter Appendix 1 --- Organization Chart --- p.33 / Chapter Appendix 2 --- Focus Group Study --- p.34 / Chapter Appendix 3 --- Questionnaire --- p.37 / Chapter Appendix 4 --- Tables --- p.48 / BIBLIOGRAPHY --- p.78

Links & Downloads

1. cuhk:318500
2. http://library.cuhk.edu.hk/record=b5886365
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318500

Tags

Selling--Office equipment and supplies

Consumer behavior

Consumer behavior--China--Hong Kong

Consumers--Attitudes

Consumers--China--Hong Kong--Attitudes

Stores, Retail

Stores, Retail--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318500
Date	January 1990
Contributors	Li, Kar-cheung., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, ix, 79 leaves ; 30 cm.
Coverage	China, Hong Kong, China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)