A comparison of the consumer decision-making behavior of married and cohabiting couples

Description

While studies exist that compare the different dynamics between cohabitation and marriage, few studies focus on comparing the consumer decision-making process of both types of unions.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2761
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3778&context=etd-project

Tags

Consumer behavior -- Case studies

Marriage -- Decision making

Couples -- Decision making

Households -- Decision making

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3778
Date	01 January 2004
Creators	Calpo, Karen Prodigalidad
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project