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A comparison of the consumer decision-making behavior of married and cohabiting couplesCalpo, Karen Prodigalidad 01 January 2004 (has links)
While studies exist that compare the different dynamics between cohabitation and marriage, few studies focus on comparing the consumer decision-making process of both types of unions.
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Moulding consumer behaviour: a case study of Zhuhai department store.January 1995 (has links)
by Chan Min, Simon, Wong Suet Ching, Magdalene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 99-101). / TABLE OF CONTENTS --- p.iii-iv / LIST OF TABLES --- p.v / PREFACE --- p.vi / Chapter / Chapter I. --- INTRODUCTION / Characteristics of Modern Consumer Behaviour --- p.1 / Framework of the Project --- p.1 / Methodology --- p.2 / Moulding Consumer Behaviour --- p.3 / Chapter II. --- CONSUMER BEHAVIOUR AND MARKETING STRATEGY / Definition of Consumer Behaviour --- p.4 / The Basic Characteristics of Consumer Behaviour --- p.4 / Key 1 : Motivation --- p.5 / Key 2 : Consumer Behaviour Includes Many Activities --- p.6 / Key 3 : Consumer Behaviour is a Process --- p.7 / Key 4 : Consumer Behaviour Differs in Timing and Complexity --- p.7 / Key 5 : Consumer Behaviour Involves Different Roles --- p.8 / Key 6 : Consumer Behaviour is Influenced by External Factors --- p.9 / Key 7 : Consumer Behaviour Differs for Different People --- p.9 / The Institutional Consumer Behaviour --- p.10-11 / Similarities to Individual Consumer Buying / Differences from Individual Consumer Buying / Chapter III. --- MACROENVIRONMENT / The Importance of China Market --- p.12 / The Sociological Aspect of China Market --- p.13 / The Economic Aspect of China Consumer Market --- p.13-16 / Recent Political Development --- p.17-18 / Chapter IV. --- MICROENVIRONMENT / Zhuhai City --- p.19-23 / Zhuhai Department Store --- p.24 / Mission of Zhuhai Development Store --- p.24 / Marketing Approach --- p.24 / Strength of Zhuhai Department Store --- p.25 / An Analysis of its weaknesses --- p.26 / Threats of The Store --- p.26 / Opportunities for The Store --- p.27 / Chapter V. --- TRENDS OF CONSUMER BEHAVIOUR IN ZHUHAI CITY / Marketing Survey of Consumer Behaviour in Zhuhai City / Questionnaire Survey / Methodology --- p.28 / Analysis of Questionnaire Result --- p.29-35 / Interviews of Zhuhai Department Store / Methodology --- p.36 / Analysis of Interview Results --- p.37 / Zhuhai Department Store In Store Observation --- p.38-39.13 / Chapter VI. --- INTERVIEW WITH EXPERTISE OF HONG KONG ACADEMIC AND COMMERCIAL FIELD / Methodology --- p.40 / Analysis of Interview Results --- p.41 / Chapter VII. --- RECOMMENDED STRATEGIES / Market Segmentation --- p.42 / Market Penetration --- p.42 / Market Development --- p.43 / Pricing Strategy --- p.43 / Product Strategy --- p.43 / Advertising / Promotion Strategy --- p.43 / Building Up Corporate Image --- p.44 / Quality Management --- p.44 / Incentive for Sales --- p.44 / Education for Customer --- p.44 / APPENDIX --- p.45-98 / BIBLIOGRAPHY --- p.99-101
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Contribution à une étude du concept d'implication et de ses manifestations en psychologie économique: une analyse en termes d'élaboration d'échelles et de questionnaires appliqués à des signifiés-produits et à des signifiés-publicitésBoogaerts, Laurence January 1999 (has links)
Doctorat en sciences psychologiques / info:eu-repo/semantics/nonPublished
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Trading of Hong Kong listed securities on internet for individual investors in Hong Kong: a study on consumer behaviours.January 1997 (has links)
by Po Chun-Wong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Incldues bibliographical references (leaves 110-113). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGMENTS --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Hong Kong Securities Market --- p.1 / The Way How Listed Securities are Traded --- p.4 / The Low Participation Rate of Individual Investors and Its Adverse Consequences --- p.9 / The Services Provided by Stockbrokers --- p.10 / How Listed Securities are Promoted --- p.10 / Internet and Online Financial Information Services --- p.14 / Online Securities Trading via the Internet --- p.18 / The Pros and Cons of Dealing Securities on the Internet --- p.20 / "The Listed Companies, Stockbrokers and the Hong Kong Stock Exchange's Presence on the Internet" --- p.34 / Chapter II. --- THIS STUDY --- p.38 / Purpose of the Study --- p.38 / Justification of the Study --- p.38 / Scope of the Study ………………… --- p.39 / Chapter III. --- RESEARCH METHODOLOGY --- p.40 / Research Design --- p.40 / Sample Selection --- p.41 / Survey Design --- p.42 / Questionnaire Development --- p.43 / Timing of the Study --- p.43 / Chapter IV. --- ANALYSIS OF FINDINGS --- p.44 / Response Rate --- p.45 / Demographics of the Samples --- p.45 / Stock Trading Behaviour --- p.48 / Computer Usage --- p.53 / Internet and Web Usage --- p.54 / "Data Privacy, Censorship & Security of Transaction" --- p.62 / Attitude of Online Securities Trading --- p.66 / Chapter V. --- LIMITATIONS OF THE STUDY --- p.67 / Non-Response Bias --- p.67 / Response Bias --- p.67 / Sample Selection Bias --- p.69 / Language Used in Questionnaire --- p.69 / Chapter VI. --- COMPARISON OF STUDIES --- p.70 / Hong Kong Internet User Survey 1996 --- p.70 / GVU's 6th WWW User Survey --- p.72 / "Find/SVP's “The American Home Financial Services Survey""" --- p.77 / IntelliQuest Information Group --- p.80 / Chapter VII. --- RECOMMENDATIONS --- p.81 / Market Segmentation --- p.81 / Market Positioning and Strategy --- p.82 / Other Recommendations --- p.88 / Directions for Future Studies --- p.92 / Chapter VIII. --- CONCLUSIONS --- p.94 / APPENDICES --- p.96 / BIBLIOGRAPHY --- p.110
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