by Chan Lai Yee, Lily, Cheung Siu Cheong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 93-94). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENT --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STOCK TRADING IN HONG KONG --- p.3 / Service Providers --- p.4 / Industry Development --- p.4 / Characteristics of Retail Investors in Hong Kong --- p.5 / Chapter III. --- INTERNET IN HONG KONG --- p.10 / Internet Penetration in Hong Kong --- p.10 / Profile of Cyberbuyers in Hong Kong --- p.10 / Chapter IV. --- ONLINE STOCK TRADING IN THE UNITED STATES --- p.12 / A Promising Trend --- p.12 / Opportunity is also Threat --- p.13 / Chapter V. --- ONLINE STOCK TRADING IN HONG KONG --- p.14 / Comparison with Conventional Stock Trading --- p.14 / Current Marketing Mix of Online Stock Trading Companies in Hong Kong --- p.17 / Profiles of Major Online Stock Trading Companies in Hong Kong --- p.24 / Chapter VI. --- METHODOLOGY --- p.30 / Perceptual Mapping --- p.30 / Survey Design --- p.37 / Sampling --- p.38 / Data Collection --- p.39 / Data Analysis --- p.39 / Chapter VII. --- FINDINGS AND INTERPRETATION --- p.44 / Demographics of Respondents --- p.44 / Determination of Dimensions of the Map --- p.45 / The Perceptual Map --- p.46 / Relationship between Intention and Overall Attitude --- p.47 / Chapter VIII. --- RECOMMENDATIONS --- p.49 / Quality of Web --- p.49 / Quality of Transaction --- p.53 / Other Recommendations --- p.54 / Chapter IX. --- LIMITATIONS OF RESEARCH --- p.56 / Potential Problems with Factor Analysis --- p.56 / Convenient Sampling --- p.56 / Sample Size --- p.57 / Respondents' Insufficient Knowledge --- p.57 / Companies Selection --- p.58 / Chapter X. --- CONCLUSION --- p.59 / APPENDIX I: PROFILE OF RETAIL INVESTORS --- p.61 / APPENDIX II: THE QUESTIONNAIRE --- p.63 / APPENDIX III: MAIN PAGES OF SELECTED ONLINE STOCK TRADING COMPANIES --- p.73 / APPENDIX IV: SPSS OUTPUT --- p.79 / APPENDIX V: DEMOGRAPHICS OF RESPONDENTS --- p.87 / APPENDIX VI: PERCEPTUAL MAP FOR MAJOR ONLINE STOCK TRADING COMPANIES IN HONG KONG --- p.91 / BIBLIOGRAPHY --- p.93

by Yeung Kwan Ho. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 70-77). / ABSTRACT --- p.ii. / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.0. --- Overview --- p.1 / Chapter 1.1. --- Background --- p.1 / Chapter 1.2. --- Research Objective --- p.2 / Chapter 1.3. --- The Conceptual Model --- p.3 / Chapter 1.4. --- The Research Design --- p.3 / Chapter 1.5. --- Significance of this study --- p.4 / Chapter 1.6. --- Our Thesis Outline --- p.4 / Chapter II. --- DEVELOPMENT OF INTERNET TRADING / Chapter 2.0. --- Overview --- p.6 / Chapter 2.1. --- Development of Internet in US --- p.6 / Chapter 2.1.1. --- Internet in US --- p.6 / Chapter 2.1.2. --- Implications on US internet trading --- p.7 / Chapter 2.2. --- Development of E-commerce in US --- p.8 / Chapter 2.2.1. --- E-commerce in US --- p.8 / Chapter 2.2.2. --- Internet Shopping and behaviors --- p.9 / Chapter 2.2.3. --- Internet banking and finance in US --- p.10 / Chapter 2.3. --- Development of Internet and E-commerce in Hong Kong --- p.17 / Chapter 2.3.1. --- Internet and E-commerce in Hong Kong --- p.17 / Chapter 2.3.2. --- E-commerce Development in Hong Kong --- p.17 / Chapter 2.3.3. --- Internet Banking and Finance in Hong Kong --- p.19 / Chapter 2.3.4. --- Implications of internet and local e-commerce on internet trading --- p.21 / Chapter 2.4. --- Development of Internet Trading in US --- p.22 / Chapter 2.4.1. --- Background of internet trading in US --- p.22 / Chapter 2.4.2. --- Development and the internet traders --- p.23 / Chapter 2.4.3. --- Transaction System in US --- p.28 / Chapter 2.4.4. --- Security System in US --- p.29 / Chapter 2.4.5. --- Regulations in US --- p.31 / Chapter 2.5. --- Development of Internet Trading in Hong Kong --- p.31 / Chapter 2.5.1. --- Background and the Development --- p.32 / Chapter 2.5.2. --- Transaction System in Hong Kong --- p.36 / Chapter 2.5.3 --- Security System in Hong Kong --- p.37 / Chapter 2.5.4. --- Regulations in Hong Kong --- p.38 / Chapter III. --- LITERATURE REVIEW --- p.40 / Chapter 3.0. --- Overview --- p.40 / Chapter 3.1. --- Review of Past Studies in Internet Trading --- p.40 / Chapter 3.2. --- Conceptual Framework: Theory of Reasoned Action --- p.41 / Chapter 3.3. --- Conceptual Model --- p.45 / Chapter 3.4. --- The Causal Relations Among Constructs --- p.46 / Chapter IV. --- METHODOLOGY --- p.49 / Chapter 4.0. --- Overview --- p.49 / Chapter 4.1. --- The Research Design --- p.49 / Chapter 4.2. --- The Sample and the Sampling Procedure --- p.50 / Chapter 4.3. --- Operationalization of the Constructs --- p.51 / Chapter 4.4. --- Data Analysis --- p.56 / Chapter 4.5. --- Research Activities --- p.57 / Chapter V. --- ANALYSIS AND FINDINGS --- p.59 / Chapter 5.0. --- Overview --- p.59 / Chapter 5.1. --- Structural Equation Modeling --- p.59 / Chapter 5.1.1 . --- The Original Conceptual Model --- p.60 / Chapter 5.1.2. --- The Modified Conceptual Model --- p.62 / Chapter 5.2. --- Discussion --- p.63 / Chapter VI. --- CONCLUSION --- p.65 / Chapter 6.0. --- Overview --- p.65 / Chapter 6.1. --- Summary of the Research --- p.65 / Chapter 6.2. --- Managerial Implications --- p.55 / Chapter 6.3. --- Limitations and Future Directions --- p.68 / BIBIOGRAPHY --- p.70 / APPENDIX --- p.78

by Po Chun-Wong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Incldues bibliographical references (leaves 110-113). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGMENTS --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Hong Kong Securities Market --- p.1 / The Way How Listed Securities are Traded --- p.4 / The Low Participation Rate of Individual Investors and Its Adverse Consequences --- p.9 / The Services Provided by Stockbrokers --- p.10 / How Listed Securities are Promoted --- p.10 / Internet and Online Financial Information Services --- p.14 / Online Securities Trading via the Internet --- p.18 / The Pros and Cons of Dealing Securities on the Internet --- p.20 / "The Listed Companies, Stockbrokers and the Hong Kong Stock Exchange's Presence on the Internet" --- p.34 / Chapter II. --- THIS STUDY --- p.38 / Purpose of the Study --- p.38 / Justification of the Study --- p.38 / Scope of the Study ………………… --- p.39 / Chapter III. --- RESEARCH METHODOLOGY --- p.40 / Research Design --- p.40 / Sample Selection --- p.41 / Survey Design --- p.42 / Questionnaire Development --- p.43 / Timing of the Study --- p.43 / Chapter IV. --- ANALYSIS OF FINDINGS --- p.44 / Response Rate --- p.45 / Demographics of the Samples --- p.45 / Stock Trading Behaviour --- p.48 / Computer Usage --- p.53 / Internet and Web Usage --- p.54 / "Data Privacy, Censorship & Security of Transaction" --- p.62 / Attitude of Online Securities Trading --- p.66 / Chapter V. --- LIMITATIONS OF THE STUDY --- p.67 / Non-Response Bias --- p.67 / Response Bias --- p.67 / Sample Selection Bias --- p.69 / Language Used in Questionnaire --- p.69 / Chapter VI. --- COMPARISON OF STUDIES --- p.70 / Hong Kong Internet User Survey 1996 --- p.70 / GVU's 6th WWW User Survey --- p.72 / "Find/SVP's “The American Home Financial Services Survey""" --- p.77 / IntelliQuest Information Group --- p.80 / Chapter VII. --- RECOMMENDATIONS --- p.81 / Market Segmentation --- p.81 / Market Positioning and Strategy --- p.82 / Other Recommendations --- p.88 / Directions for Future Studies --- p.92 / Chapter VIII. --- CONCLUSIONS --- p.94 / APPENDICES --- p.96 / BIBLIOGRAPHY --- p.110