by Po Chun-Wong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Incldues bibliographical references (leaves 110-113). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGMENTS --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Hong Kong Securities Market --- p.1 / The Way How Listed Securities are Traded --- p.4 / The Low Participation Rate of Individual Investors and Its Adverse Consequences --- p.9 / The Services Provided by Stockbrokers --- p.10 / How Listed Securities are Promoted --- p.10 / Internet and Online Financial Information Services --- p.14 / Online Securities Trading via the Internet --- p.18 / The Pros and Cons of Dealing Securities on the Internet --- p.20 / "The Listed Companies, Stockbrokers and the Hong Kong Stock Exchange's Presence on the Internet" --- p.34 / Chapter II. --- THIS STUDY --- p.38 / Purpose of the Study --- p.38 / Justification of the Study --- p.38 / Scope of the Study ………………… --- p.39 / Chapter III. --- RESEARCH METHODOLOGY --- p.40 / Research Design --- p.40 / Sample Selection --- p.41 / Survey Design --- p.42 / Questionnaire Development --- p.43 / Timing of the Study --- p.43 / Chapter IV. --- ANALYSIS OF FINDINGS --- p.44 / Response Rate --- p.45 / Demographics of the Samples --- p.45 / Stock Trading Behaviour --- p.48 / Computer Usage --- p.53 / Internet and Web Usage --- p.54 / "Data Privacy, Censorship & Security of Transaction" --- p.62 / Attitude of Online Securities Trading --- p.66 / Chapter V. --- LIMITATIONS OF THE STUDY --- p.67 / Non-Response Bias --- p.67 / Response Bias --- p.67 / Sample Selection Bias --- p.69 / Language Used in Questionnaire --- p.69 / Chapter VI. --- COMPARISON OF STUDIES --- p.70 / Hong Kong Internet User Survey 1996 --- p.70 / GVU's 6th WWW User Survey --- p.72 / "Find/SVP's “The American Home Financial Services Survey""" --- p.77 / IntelliQuest Information Group --- p.80 / Chapter VII. --- RECOMMENDATIONS --- p.81 / Market Segmentation --- p.81 / Market Positioning and Strategy --- p.82 / Other Recommendations --- p.88 / Directions for Future Studies --- p.92 / Chapter VIII. --- CONCLUSIONS --- p.94 / APPENDICES --- p.96 / BIBLIOGRAPHY --- p.110