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An exploratory study of consumers' behaviour and attitudes in regard to oral care in Hong Kong and it marketing implications.

by Cissy C.S. Chan. / Questionnaires in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references. / Chapter CHAPTER 1 --- BACKGROUND --- p.1 / Chapter 1. --- The Oral Health Care Delivery System in Hong Kong / Chapter 2. --- The Hong Kong Oral Care Aids Market / Chapter 3. --- Oral Health Education in Hong Kong / Chapter CHAPTER 2 --- LITERATURE REVIEW --- p.11 / Chapter 1. --- Hong Kong Survey of Adult Oral Health1984 / Chapter 2. --- "Satellite Surveys by Students of the Faculty of Dentistry, University of Hong Kong" / Chapter 3. --- Tracking Study for HKDA Advertising Campaign1991 / Chapter 4. --- An Analytical Study on the Factors Affecting the Demand for Dental Care Hong Kong / Chapter 5. --- J & J Tracking Study 1991 on Toothbrushes / Chapter 6. --- J & J Tracking Study 1992 on Mouthwash / Chapter 7. --- J & J In-house Survey on Plaque Understanding and Mouthwash Usage1992 / Chapter 8. --- Psychology of Dentistry / Chapter CHAPTER 3 --- STATEMENT OF OVERALL OBJECTIVES --- p.25 / Chapter CHAPTER 4 --- METHODOLOGY --- p.28 / Chapter CHAPTER 5 --- RESEARCH FINDINGS --- p.30 / Chapter 1. --- Findings from Qualitative Research / Chapter 2. --- Finding from Quantitative Research / Chapter CHAPTER 6 --- RECOMMENDATIONS --- p.58

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319037
Date January 1993
ContributorsChan, Cissy C. S., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 66, [31] leaves, [4] p. of plates : ill. (some col.) ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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